Green SM widens Laos ties

Green SM has signed memoranda of understanding with 10 partners in Laos as the electric taxi operator seeks to connect its services with banking, telecommunications, payment and hospitality platforms.

The agreements were announced in Vientiane on November 10 during a ceremony marking the third anniversary of Green SM’s launch in Laos. Vietnamese Ambassador to Laos Nguyen Minh Tam attended the event.

The partnerships are intended to make electric transportation more accessible by linking Green SM’s services with platforms already used by customers and developing joint promotions and customer programs.

The four banking partners are VietinBank Laos, Joint Development Bank Public, MB Bank Laos and Sacombank Laos.

Telecommunications and payment partners include Unitel, ETL and Lao Telecoms (M-Money), while Good Media (Bawanli) represents the transportation and travel sector.

The hospitality partners are Muong Thanh Luxury Vientiane Hotel and Latsavong Wanda Vista Hotel.

Under the agreements, Green SM and its partners will explore ways to integrate electric mobility services into their existing operations, using their respective technology platforms and customer networks.

In the hospitality sector, the collaboration could provide hotel guests, international visitors and corporate customers with easier access to electric transportation.

The company will also explore joint marketing activities with media partners to raise awareness of electric mobility and encourage wider use of environmentally friendly transportation.

Le Thi Ngoc Linh, deputy CEO of Mobility Services Operation at Green SM, said cooperation among businesses from different industries was essential to developing sustainable transportation.

“The transition to a greener future requires the collaboration and collective efforts of businesses and organizations across different sectors,” she said.

Linh said the initiative, called Green Alliance Frontier, would provide a platform for participating companies to combine their capabilities and explore new opportunities for cooperation.

The signing ceremony also featured Frontier Mark, an artwork combining the distinctive symbols of participating organizations to represent their shared commitment to developing a green mobility ecosystem in Laos.

Green SM said it has completed nearly 4.6 million rides since introducing its electric taxi services in the country three years ago.

The latest agreements are expected to strengthen the company’s local partnerships and create additional opportunities to connect electric transportation with everyday services used by residents and visitors.

The company said the collaborations would support its efforts to make electric mobility more convenient while contributing to the development of sustainable transportation in Laos.