TOYOTA ADDS 24/7 ROADSIDE COVERAGE

Toyota Motor Philippines (TMP) and the Automobile Association Philippines (AAP) have introduced free 24/7 roadside assistance for eligible Toyota owners nationwide.

The program covers new Toyota Tamaraw and Lite Ace units sold beginning August 2026. Membership is valid for one year from the vehicle release date.

Customers must activate their membership through the QR code included with their membership card.

The package covers flat tire replacement, battery boosting, minor mechanical repairs at the breakdown site and emergency fuel delivery. Towing assistance is also included for one intervention or up to 25 kilometers to the nearest Toyota dealership.

The service gives Tamaraw and Lite Ace owners access to roadside help at any hour. Both models are commonly used by entrepreneurs, small businesses and families, which makes an unexpected breakdown more than a minor inconvenience.

The Tamaraw is locally assembled at Toyota’s manufacturing plant in Santa Rosa, Laguna. The Lite Ace, meanwhile, is available in several body configurations for commercial and personal use.

“AAP has been recognized for its commitment to road safety, a mission that Toyota deeply shares,” TMP President Masando Hashimoto said during the ceremonial contract signing on July 20.

“Through this program, we want our customers to know that help is available whenever they need it,” he added.

AAP President Augustus Ferreria said the partnership also supports the organization’s work in driver education and road discipline.

“It is our hope that every Toyota Tamaraw and Lite Ace owner will not only have peace of mind through AAP’s roadside assistance, but also become better and more disciplined drivers,” Ferreria said.

Toyota and AAP have previously worked together on road safety programs and the Toyota Gazoo Racing Philippine Cup. The roadside assistance program extends that partnership directly to vehicle owners.

Eligible customers may contact an authorized Toyota dealership for registration and complete program details.