Ford shifts forecast higher

Strong pricing offsets losses tied to EV retreat

NEW YORK, United States — Ford Motor Co. raised its full-year earnings forecast after strong vehicle pricing helped improve its outlook despite a $1.3-billion second-quarter loss.

The Michigan automaker now expects adjusted operating earnings of $10 billion to $11 billion in 2026. Its previous forecast ranged from $8.5 billion to $10 billion.

Ford posted the quarterly loss after booking $3.6 billion in costs related to the wind-down of an electric vehicle battery joint venture. Revenue dropped 3.8 percent to $48.3 billion as wholesale vehicle sales declined 12.3 percent.

The company, however, said demand for new vehicles remained solid even as buyers dealt with inflation and elevated interest rates.

“Our core consumer has been very resilient, despite inflation, despite what we’re seeing in interest rates,” Ford chief financial officer Sherry House said.

Ford now expects industry-wide vehicle prices to increase by 0.5 percent this year. It previously projected pricing to remain roughly unchanged.

The automaker estimates total US vehicle sales will reach between 16 million and 16.5 million units in 2026, close to the previous year’s level.

Lower warranty expenses also contributed to the improved forecast. Ford expects fewer supply problems after an outage at a Novelis aluminum plant in New York state disrupted production last year.

Two fires at the plant in 2025 forced the automaker to seek other sources of aluminum. House said material supplies from the facility should be fully restored by September.

Ford shares rose 1 percent in after-hours trading following the earnings announcement.