XPENG readies Philippine debut in September

XPENG will formally enter the Philippine market in September through a public launch event that will also introduce its first two local models, the X9 and L03.

The Chinese electric vehicle company said the event will give Filipino consumers their first close look at the brand and its plans for intelligent mobility. Details on the venue, activities and registration will be released through XPENG Philippines’ social media pages.

XPENG will operate through XPENG Philippines, a direct subsidiary that will handle local sales, marketing, distribution and retail operations. The company said the arrangement supports its long-term plans in the country.

The XPENG X9 will lead the initial lineup. The seven-seat electric vehicle is positioned as the brand’s flagship model, with a premium cabin, technology features and space aimed at families, business leaders and professionals.

It will be joined by the XPENG L03, an SUV coupe that combines contemporary styling with the company’s software-led vehicle systems and in-car technology.

Local specifications, variants, pricing and availability for both models will be disclosed at the September launch.

Founded in Guangzhou in 2014, XPENG develops electric vehicles along with its own advanced driver-assistance system, in-car operating system, powertrain and electrical architecture. It has expanded into more than 60 countries and regions, with over 380 overseas stores across Europe, the Middle East, Southeast Asia, Oceania and Latin America.

The Philippines will become part of that wider expansion as more EV brands look to establish a local presence. For now, XPENG’s September event will provide the first clear view of the vehicles and business structure it plans to bring to Filipino buyers.