Industry News
Driven to Half a Million
PH Car Industry Gears Up for Historic Sales Milestone
MANILA — The Philippine automotive industry is on track to hit an all-time high of 500,000 car sales by the end of 2025, industry officials said at the Auto Parts & Vehicles Expo held at the World Trade Center in Pasay City.
GT Capital Auto & Mobility Holdings Chairman Vince Socco said they’re forecasting approximately 512,000 vehicle sales for the year, surpassing last year’s record of 475,000 units. “In the region, the Philippines is actually the second fastest growing market after Vietnam,” Socco noted. “It’s a very encouraging outlook.”
As of the first half of the year, the sector is already showing a 6% increase in sales, and if the pace continues, the target of half a million units is within reach. Data from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and the Truck Manufacturers Association (TMA) show 190,429 units sold from January to May, up 1.7% from the same period last year.
Socco said that breaking past the 500,000 mark would put the Philippines in the same league as Malaysia, Thailand, and Indonesia in terms of car sales—a strong sign of the country’s growing motorization.
He added that the country is beginning to benefit from economies of scale. “The growing vehicle population means we need to also ramp up local manufacturing of auto components. That’s where government support will be crucial.”
The event comes amid trade talks with the United States. President Ferdinand Marcos Jr. recently agreed to open up the local auto sector to more American imports as part of a new bilateral deal. In contrast, the U.S. will begin imposing a 19% tariff on Philippine exports starting August 1.
While the trade agreement grants zero tariffs for U.S. vehicles entering the Philippines, Socco believes the immediate impact may be limited. “American brands like Chevrolet, Ford, and Jeep are already here. Most of them source their units from ASEAN countries like Thailand and Indonesia where tariffs are already zero,” he explained.
However, he added that with zero tariffs in place, U.S. carmakers may introduce more models, particularly completely built units that aren’t produced in the region—offering more choices for Filipino consumers.
Meanwhile, the government is eyeing $1.28 billion in auto parts exports by 2025, up from $1.21 billion last year, signaling confidence not just in domestic demand but also in the sector’s export potential.
Trade Secretary Ma. Cristina Roque said final negotiations with the U.S. are ongoing but stressed that the Philippines has already given what it can in the talks, particularly in excluding sensitive agricultural products such as sugar and rice from the deal.
As the second half of 2025 rolls in, industry leaders remain hopeful that no economic disruptions will stall momentum. “It’s a good time to be in the auto sector,” said Socco.
MANILA | After seven years, Ayala Corporation’s AC Industrials has officially ended its distributorship of Maxus vehicles in the Philippines, closing a chapter that started with the brand’s local launch in 2019. The decision, made jointly with China’s SAIC Motor Corporation Limited, was described as a “strategic step” for both companies to refocus on their core strengths amid shifting market dynamics.
Maxus entered the Philippine market under Ayala with vans like the G10 and V80, later adding the G50 MPV, D60 and D90 SUVs, and the T60 pickup. Some models have since evolved under SAIC’s other brand, MG, such as the G50 morphing into the G50 Plus and the upcoming re-entry of the D90. The T90 pickup is also set for a local debut as the TRQ.
For existing Maxus owners, it’s not the end of the road. Aftersales support will continue, with service bookings available via maxus.ph, and contact channels kept open for customer concerns.
Dana Uson, Head of Strategy at AC Industrials Mobility Group, said the company is proud to have contributed to Maxus’ local growth and reaffirmed its commitment to “innovative and sustainable mobility solutions” in the country. Meanwhile, SAIC’s Frank Wu thanked AC Industrials for laying a “strong foundation” for the brand in the Philippines.
Industry watchers weren’t entirely surprised. SAIC took direct control of MG’s Philippine operations in 2023, hinting that Maxus could eventually follow a similar path. For now, AC Industrials will focus on its other motoring brands, BYD, Kia, and Volkswagen, while SAIC continues to grow MG and possibly, one day, revive Maxus locally.
The announcement is rare in the auto industry, where most distributor shake-ups happen quietly, noticed only through shuttered dealerships and disappearing ads. This time, both parties went public—perhaps signaling a more open and competitive landscape ahead.
Lamborghini is in a legal showdown with one of its U.S. dealers, accusing it of selling high-end supercars to unauthorized middlemen — and in some cases, to individuals linked to “drug dealers and pimps.”
At the center of the dispute is Gold Coast Exotic Imports in Chicago, Illinois. The Italian carmaker claims the dealership breached its contract by selling at least 32 vehicles in 2023 to brokers instead of directly to retail buyers or other authorized dealers.
Court filings allege that some buyers had no intention of keeping the cars, flipping them instead for hefty profits. In one example, Lamborghini says a car went to someone previously convicted of fraud tied to laundering money through luxury car sales to criminal networks.
The brand also accuses Gold Coast of demanding off-the-books kickbacks worth hundreds of thousands of dollars in exchange for access to limited-edition models. Since 2019, Lamborghini claims to have paid the dealership over $4 million in incentive bonuses.
Gold Coast denies the allegations, countering that Lamborghini has withheld funds for showroom upgrades, failed to cover marketing costs, and is trying to push out its president, 81-year-old Joseph Perillo Sr. The dealership has taken its grievances to the Illinois Motor Vehicle Review Board.
Despite the heated exchanges, both sides told U.S. District Judge Rebecca Pallmeyer they are in talks for an out-of-court settlement. If that fails, a trial could take place in December 2026.
This dispute follows another high-profile scandal involving Ferrari’s German dealer Mertel Italo Cars, accused of fraud and swiftly cut off by the brand. For Italy’s supercar makers, the twin controversies highlight the ongoing challenge of keeping their exclusive cars out of speculative or criminal hands — and protecting their carefully crafted image.
Suzuki Philippines has stepped in to help communities hit hard by recent floods caused by Typhoons Dante and Emong, especially in low-lying areas of Laguna. Many neighborhoods near the company’s head office in Calamba were left underwater and cut off from essential supplies.
Through its Marine Department, Suzuki worked with local governments and rescue teams to deliver help where it was needed most. The company deployed an inflatable boat with a 6HP Suzuki outboard motor to Biñan and a poly boat with a 15HP motor to Sta. Rosa. These boats made it possible to reach areas inaccessible to regular vehicles or manual boats, bringing much-needed relief goods to stranded families, particularly in Sikatville where waters reached chest level.
Local leaders and volunteers praised the effort, saying the equipment helped them cover more ground and reach people faster.
Suzuki also launched a Flood Support Program for owners of non-insured Suzuki vehicles damaged by the floods. The program offers a 30% discount on key parts often affected by floodwater—Engine Control Module (ECM), ABS Control Module, Body Control Module (BCM), and SRS Control Unit—helping customers repair their vehicles safely and affordably.
The company said these efforts reflect its belief that mobility is more than transportation—it’s a way to care, connect, and uplift people, especially during disasters.
For more details, customers can visit authorized Suzuki Auto dealerships or check Suzuki Auto Philippines’ official social media channels.
