Toyota Tamaraw & Coco Martin in Marilao, Bulacan

Marilao, Bulacan turned into a full-on meet-and-greet as Toyota Motor Philippines and Toyota Marilao, Bulacan, Inc. brought the Next Generation Toyota Tamaraw roadshow to town, with Abante Posible ambassador Coco Martin leading the stop.

The Marilao leg marked Coco’s third provincial visit after Cagayan de Oro and Tacloban, as the caravan continued to collect stories from owners who use the Tamaraw for daily work and family duties. Instead of keeping the program all talk, Coco kept the crowd engaged with a performance, then shifted to what he knows best, being a Tamaraw owner himself.

Coco said he bought the Tamaraw Utility Van first and put it to use for their business and for moving people and supplies. He shared simple, very local proof points. Grocery runs get loaded in one go, and his staff rides in comfort because the cabin is air conditioned and roomy. He also said the clutch felt light for him and that the vehicle’s power surprised him.

Owner stories carried the same theme. The Tamaraw earns its keep. Domingo Delizo of Pandi, Bulacan said his business income tripled after buying his Tamaraw Utility Van. He also pointed to Toyota’s reputation for reliability as a key reason for his purchase and encouraged other buyers to visit Toyota Marilao, Bulacan, Inc.

Another customer, Estrella Maruyama, said she chose the Tamaraw to test its durability and quality. She said the interior felt comfortable and the ride felt smooth. Her experience led to a second purchase in the family after she encouraged her daughter, Catherine, to get one as well.

Toyota Marilao, Bulacan, Inc. president Cosco Oben said the Next Generation Tamaraw has become a practical choice for customers who need one vehicle that can serve both business requirements and family trips. He thanked Bulacan customers for their continued support.

The roadshow also served as a product update stop. Toyota said the Next Generation Tamaraw was launched in 2024 as a highly customizable utility vehicle aimed at entrepreneurs and MSMEs. The lineup now includes new automatic transmission variants, the 2.4 GL Utility Van DSL AT and the 2.4 GL Aluminum Cargo DSL AT.

Toyota also offers additional conversion options on an indent order basis, including ambulance, telco van, patrol car, and refrigerated van builds. More color choices are now available for select variants, giving buyers more ways to tailor the Tamaraw to their needs.