Industry News
Fresh Grip for Every Ride
Maxxis and CST, two global tire makers distributed locally by AP Blue Whale Corporation, have rolled out seven new tire models in the Philippines this August. The brands aim to cover nearly every type of vehicle—from SUVs and pickups to electric cars and scooters—as mobility needs in the country continue to evolve.
At the launch event attended by dealers and motoring media, company executives highlighted how the new lineup responds to both traditional and emerging markets, including the growing demand for electric vehicle (EV) tires.
Ronald L. Ang, Chief Operations Officer of AP Blue Whale Corporation, said the move reflects their commitment to improving safety, comfort, and efficiency on Philippine roads.
For SUVs and Pickups
Maxxis added two models to its RAZR series. The RAZR HT780 focuses on highway use, with a silica compound and optimized tread design for quiet rides, longer tread life, and improved wet and dry braking. Meanwhile, the RAZR AT781 caters to weekend adventurers, offering reinforced durability, anti-chip tread blocks, and better grip on mud, gravel, and wet terrain.
CST also joined the all-terrain segment with the Sahara AT318. This tire features a bold “tiger tooth” shoulder pattern for traction in loose surfaces, plus wide grooves to clear mud, stones, and water. CST says it is durable enough for both daily driving and competitive off-road events.
For EVs
Both brands are tapping into the EV segment. Maxxis introduced the Victra Sport EV, an award-winning model abroad. It uses advanced compounds and sound-absorbing foams to handle the heavier load and instant torque of EVs while extending range and minimizing cabin noise.
CST’s answer is the Saleks E.X1. With technology focused on efficiency, quietness, and durability, it is built to manage heavy battery packs while offering good puncture resistance and water dispersion.
For Scooters
Maxxis launched the Victra S98 CT, designed for city commuting. It uses a high-grip compound and reinforced casing for stability and longer service life.
CST rolled out the Ride Scoop CM-SC01, a sport-touring scooter tire with a V-shaped tread and semi hot-melt compound. Engineered for strong dry grip, quick water drainage, and heat dissipation, it targets riders who want both performance and fuel savings.
AP Blue Whale’s product head Jaybee Atanacio said the goal is not just performance but also driver and rider confidence across all road conditions.
The Manila auto scene steps into a new phase as Manila International Auto Show 2026 opened today at the World Trade Center Metro Manila and Philippine Trade Training Center, drawing industry leaders, officials, and car brands under one roof.
Organized by Worldbex Services International, the show carries the theme “Powering Mobility.” It highlights new energy vehicles, EV infrastructure, and transport solutions as the industry shifts toward electrification and smarter mobility systems.
The opening ceremony gathered key figures from government and business. Among those present were Joseph L. Ang, Dexter Lloyd Cuajotor, Augustus “Joe” D. Ferreria, Imelda “Emi” Calixto-Rubiano, Markus V. Lacanilao, and Ceferino “Perry” S. Rodolfo representing Department of Trade and Industry.
Ang said the event continues to support the industry’s growth despite ongoing challenges, with a strong focus on innovation and collaboration. The program also highlights commercial mobility and sustainable transport solutions as demand shifts.
More than 500 vehicles are on display across 25 car brands, covering a wide range from internal combustion models to hybrids and full electric vehicles. Visitors can expect product launches, test drives, and interactive exhibits throughout the venue.
Now on its 21st year, MIAS remains one of the country’s largest automotive gatherings. The show runs until April 12, with tickets available online and on-site.
Ford Philippines secured two major segment wins in 2025, with the Ford Everest leading the 4×4 midsize SUV class and the Ford Mustang topping the sports car category, based on data from the Chamber of Automotive Manufacturers of the Philippines.
Ford Everest
The Everest Titanium+ 4×4 claimed the top spot in the 4×4 midsize SUV segment, taking a 40 percent market share in 2025.
Ford positions the Everest as a blend of durability and comfort. The Titanium+ 4×4 variant comes with a terrain management system that offers six drive modes: Normal, Eco, Tow Haul, Slippery, Mud/Ruts, and Sand. Drivers can switch modes through a Drive Mode Selector, while an electronic shifter supports optimized performance across varying road conditions.
Safety and driver-assist technologies are standard across the lineup. These include seven airbags, Adaptive Cruise Control with Stop and Go and Lane Centering, Lane Keeping System with Road Edge Detection, Forward Collision Warning, Evasive Steer Assist, and Reverse Brake Assist.
Ford Philippines said customer feedback played a key role in shaping the latest Everest, which targets buyers who need a vehicle that can handle rough terrain without sacrificing daily comfort.
Ford Mustang
In the sports car segment, the Mustang held the number one position with a 32 percent market share in 2025.
Ford Philippines introduced the seventh-generation Mustang in 2024. The model is available locally in two variants: the 5.0L GT Premium Fastback and the 2.3L EcoBoost Premium Fastback.
Both variants now come with the MagneRide damping system. The setup adjusts suspension performance to balance ride comfort and handling. The Mustang also features Brembo brakes, a quad chrome tip exhaust with active valve functionality, and 19-inch aluminum wheels with distinct designs per variant.
Inside, the sports coupe gets RECARO leather-trimmed sport seats and soft-touch materials. The GT Premium Fastback runs on a 5.0-liter Ti-VCT V8 engine paired with a 10-speed SelectShift automatic transmission. It produces 493 PS and 567 Nm of torque. The EcoBoost Premium Fastback uses a 2.3-liter EcoBoost engine, also mated to a 10-speed SelectShift automatic, delivering 319 PS and 475 Nm of torque.
Pedro Simoes, managing director of Ford Philippines, said the performance of both nameplates reflects strong customer demand in their respective segments.
With the Everest leading among 4×4 midsize SUVs and the Mustang maintaining its hold on the sports car market, Ford Philippines closes 2025 with two category leaders in its lineup.
Toyota Motor Philippines has started work on a new dealership in Antipolo City, adding another service hub for customers east of Metro Manila. The project is being developed with Toyota Taytay, Rizal Inc. and is set to strengthen Toyota’s footprint in one of the country’s fastest growing cities.
The upcoming Toyota Antipolo, Rizal facility will rise along L. Sumulong Memorial Circle in Barangay San Jose. Designed as a full-service dealership, it aims to give local motorists easier access to sales and aftersales support without the long drive into Metro Manila.
Once completed, the dealership will cover a total floor area of 12,160 square meters across three floors and a mezzanine. It will feature a modern showroom that can display up to seven vehicles and a service area with 37 bays. Customers can expect express maintenance, periodic servicing, body and paint work, and general repairs under one roof.
Toyota Motor Philippines president Masando Hashimoto said the Antipolo site has long been part of the company’s hopes for network expansion. He shared that the new dealership will help Toyota serve customers in Rizal with greater convenience as the area continues to grow.
Toyota Antipolo, Rizal president Zellyn Lim Diaz highlighted the local impact of the project. She said the dealership will create jobs during construction and provide long-term employment once operations begin, while also supporting skills development and stable livelihoods for families in the area.
Antipolo City has seen steady growth driven by retail, real estate, tourism, and small businesses. Its close link to Metro Manila through major roads like Marcos Highway and Ortigas Avenue Extension has made mobility support an essential part of daily life. Toyota’s latest expansion places its services closer to motorists who rely on these routes every day.
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