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Honda Rolls Out 9 Million Motorcycles in the Philippines

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Executives of Honda Philippines, Inc. stand beside the commemorative 9 millionth unit motorcycle, the XRM125 DS, during the HPI Production Milestone Ceremony in Batangas.

Honda Philippines, Inc. (HPI) has marked a new chapter in its history, celebrating the production of its 9 millionth motorcycle at its Batangas plant.

The ceremony was led by HPI President Takeshi Kobayashi together with company executives and special guest Akira Koimai, Executive Vice President of Asian Honda Motor Co., Ltd. Both leaders signed the symbolic 9-millionth unit — the XRM125 DS, a motorcycle known for its rugged versatility and enduring popularity since 2007.

Honda’s Growing Footprint

HPI, the country’s top motorcycle manufacturer, has been a fixture in Filipino mobility for more than five decades. Its products have become staples for daily commuting, solo riding, and leisure, offering a balance of reliability, comfort, and fuel efficiency.

Honda’s strong momentum continues. In July 2025, the company posted its highest monthly wholesale record at 97,600 units. Kobayashi said HPI is confident it will surpass 1 million units in sales and production this year, as demand for two-wheelers shows no signs of slowing down.

Milestones Through the Years

Since starting production in Parañaque in 1973, HPI has steadily grown alongside the Philippine motorcycle market:

  • 2005 – First 1 million units produced
  • 2008 – 2 million
  • 2011 – 3 million
  • 2016 – 5 million
  • 2019 – 6 million
  • 2022 – 7 million
  • 2024 – 8 million
  • 2025 – 9 million

The company also crossed 10 million units sold nationwide last year, further underscoring Filipinos’ strong loyalty to the brand.

Commitment to Mobility

Honda says the 9-million-unit milestone is not just a number but proof of its long-standing partnership with customers, business partners, and employees. Looking ahead, HPI is set on expanding production efficiency and capacity to meet rising demand, while staying true to its promise of offering environment-friendly, high-quality motorcycles.

For riders, the achievement reinforces Honda’s role in keeping Filipinos moving — from the city streets to the countryside’s toughest terrain.

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Motorsports

Marquez Masters Hungary Sprint for Seventh Straight Win

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MotoGP riders tightly packed at the start of the Hungarian Sprint race, with KTM, Yamaha, and Aprilia bikes side by side in action.

Marc Marquez tightened his grip on the MotoGP world championship after a commanding ride in Hungary, where he claimed his seventh consecutive Sprint victory at Balaton Park.

Ducati Lenovo team’s Spanish rider Marc Marquez competes to win the sprint race ahead of Hungarian Motorcycle MotoGP Grand Prix at the Balaton Park circuit in Balatonfokajar, Hungary. (Photo by ATTILA KISBENEDEK)

The Spaniard, already on a six-race winning streak in Sunday grand prix events, made light work of the short-format contest. Starting from pole on his factory Ducati, Marquez broke clear early and crossed the line nearly three seconds ahead of the chasing pack.

Pertamina Enduro VR46 Racing team’s Italian rider Franco Morbidelli competes to place third in the sprint race ahead of Hungarian Motorcycle MotoGP Grand Prix at the Balaton Park circuit in Balatonfokajar. (Photo by ATTILA KISBENEDEK)

VR46 Ducati’s Fabio Di Giannantonio settled for second place, while his teammate Franco Morbidelli completed the podium. Marquez now sits 152 points clear at the top of the standings, with younger brother Alex Marquez trailing in second after finishing eighth.

Riders compete during the start of the sprint race ahead of motorcycle Hungarian Moto GP Grand Prix at the Balaton Park circuit in Balatonfokajar, Hungary. (Photo by ATTILA KISBENEDEK)

Italian rider Francesco Bagnaia endured another frustrating weekend, finishing only 13th and leaving Hungary without points. The two-time world champion had earlier struggled in qualifying, managing just the 15th-fastest time.

Red Bull KTM Factory Racing team’s Spanish rider Pedro Acosta (L) and Pertamina Enduro VR46 Raging Team’s Italian rider Fabio Di Giannantonio (R) compete during the qualifying session of the motorcycle Hungarian Moto GP Grand Prix at the Balaton Park circuit in Balatonfokajar, Hungary. (Photo by ATTILA KISBENEDEK)

The race itself saw chaos unfold at the first corner. Yamaha’s Fabio Quartararo attempted a late-braking move on Marquez but collided with KTM rider Enea Bastianini. Quartararo went down immediately, while Bastianini managed to stay upright but later ran into Johann Zarco’s Honda, forcing both out of the race.

Monster Energy Yamaha team’s French rider Fabio Quartararo crashes during the sprint race ahead of motorcycle Hungarian Moto GP Grand Prix at the Balaton Park circuit in Balatonfokajar, Hungary. (Photo by ATTILA KISBENEDEK)

Stewards handed out swift penalties. Quartararo was given a long lap penalty for “causing a dangerous situation and contact.” Bastianini, who had been able to continue, received two long lap penalties, doubled because of a previous offense, for “irresponsible riding causing a crash.”

Track marshals arrive to assist after Monster Energy Yamaha team’s French rider Fabio Quartararo crashed during the sprint race ahead of motorcycle Hungarian Moto GP Grand Prix at the Balaton Park circuit in Balatonfokajar, Hungary. (Photo by ATTILA KISBENEDEK)

Despite the drama, Marquez remained untouchable. “I felt someone really close on the first corner, but from there I quickly found a fast rhythm,” he said. “I’m very happy with this victory.”

Ducati Lenovo Team’s Spanish rider Marc Marquez celebrates his victory with his gold medal after the sprint race ahead of the motorcycle Hungarian Moto GP Grand Prix at the Balaton Park circuit in Balatonfokajar, Hungary. (Photo by ATTILA KISBENEDEK)

With both consistency and momentum on his side, Marquez heads into Sunday’s main event as the heavy favorite, as his title lead continues to grow.

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Industry News

Pumped Perks for Ka‑pandas

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A smiling fuel station attendant assists a foodpanda rider on a motorcycle at a Caltex station.

Foodpanda Logistics has rolled out a year‑long “Ka‑panda Gasolinahan” deal with Caltex that gives partner riders a 10‑peso cut per liter at participating stations nationwide. The program is live in multiple cities and will expand to more locations soon to help riders cope with rising fuel costs and keep more of their earnings.

Rider Experience Lead Ron Sanders said the initiative began before the latest wave of price hikes and is part of broader efforts to support partner riders’ livelihoods. He added that foodpanda Logistics shoulders seven pesos of the 10‑peso discount per liter to further ease expenses.

The discount has launched across Albay, Bacolod, Batangas City, Benguet, Bulacan, Butuan, Cabanatuan, Cagayan de Oro, Calamba, Camarines Sur, Cebu, Davao, Dumaguete, General Santos, Iligan, Iloilo, Koronadal, Legazpi, Lipa, Ormoc, Palawan, Pampanga, Roxas City, San Fernando, Surigao, Tacloban, Tarlac, and Zamboanga. Cavite and Metro Manila are set to follow in the coming months.

To claim the discount, riders must secure a Caltex SavePlus card, link it to a Caltex Rewards account via the provided registration link, then present their Rider ID and card number when fueling. The discount can be applied to up to three liters per transaction.

Sanders said the registration process mirrors the platform’s streamlined onboarding to keep things simple. He noted that Foodpanda Logistics has offered similar fuel and partner perks as other brands since the pandemic era, when the rider sector experienced rapid growth.

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Motorsports

Marquez Breaks Austrian Jinx with Sixth Straight Win

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Marc Marquez celebrates his Austrian MotoGP victory on his Ducati, arms wide open while standing on the bike.

Spielberg, Austria — Marc Marquez finally conquered the Red Bull Ring, storming to victory at the Austrian MotoGP on Sunday to extend his championship dominance.

The Spaniard, riding his Ducati, started fourth but timed his charge to perfection. He overtook pole-sitter Marco Bezzecchi on lap 20 and pulled clear to secure his first win at the circuit, marking his ninth victory of the season and sixth consecutive race win.

Rookie Fermin Aldeguer briefly threatened to spoil the script in the closing laps but ultimately settled for second — the best result of his young career. Bezzecchi held on for third place.

“It feels amazing to finally win here in Austria. The Ducati worked perfectly, and patience really paid off,” Marquez said after the race.

The triumph capped off a historic weekend. Marquez also bagged his 12th sprint win of the year on Saturday, and his Austrian success coincided with MotoGP’s 1000th race. At 32, he now sits 142 points clear of his brother Alex Marquez in the championship standings after 13 of 22 rounds, inching closer to a seventh world title — his first since 2019.

The race itself demanded composure. Marquez made a sharp start, clearing both Alex Marquez and teammate Francesco Bagnaia in the early laps before shadowing Bezzecchi in a cat-and-mouse duel. His decisive move came just eight laps from the finish. Aldeguer surged forward late but could not sustain the pace.

Alex Marquez, hindered by a long-lap penalty for a previous collision with Honda’s Joan Mir, slipped down the order and finished 10th. Defending champion Jorge Martin’s season went from bad to worse, crashing out on lap 15 after a string of injury-hit absences.

MotoGP heads next to Hungary, where Marc Marquez will look to continue his march toward another crown.

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