New Leaders Drive GWM Forward

GWM Philippines is reinforcing its leadership ranks with the appointment of two well-experienced industry professionals under its local distributor, Luxuriant Automotive Group, Inc. (LAGI).

Heading sales operations is Jude Racadio, who now serves as Sales Director. Racadio’s career spans from manufacturing and parts planning to inspection, sales, and marketing. Rising from a production manager to a national sales director in his previous company, he brings both technical know-how and strong leadership to his new role. At GWM, he will focus on boosting sales performance and developing dealer networks to ensure sustainable growth in the Philippine market.

Meanwhile, Vincent Marquez has been appointed as Deputy Director for Training and Product Planning. Well regarded in the industry for designing effective dealership training programs, Marquez has helped improve product knowledge and sharpen sales techniques in previous roles. His expertise is expected to shape GWM’s training and product planning strategies, ensuring that both dealers and customers gain a deeper understanding of the brand’s vehicles and services.

“These appointments mark another step forward for GWM Philippines as we continue to build a strong and capable team,” said Daximilian Avenido, Brand Head and Marketing Director of GWM Philippines. “Both Jude and Vincent bring valuable industry knowledge and proven track records that will help us accelerate our growth and reinforce our commitment to delivering world-class vehicles and customer experiences to the Filipino market.”

With Racadio and Marquez onboard, GWM Philippines said it is positioning itself to further expand its presence and push for stronger competitiveness in the second half of 2025 and the years ahead.