GAC Gets in the Game

GAC Philippines is expanding its local sports presence through a partnership with Cignal TV and TV5, linking the automotive brand with major basketball and volleyball broadcasts.

The agreement covers the PBA Governors’ Cup, Premier Volleyball League On Tour and Invitational Conference, and UAAP Season 89 men’s basketball. Cignal TV and TV5 serve as the official broadcast homes of the competitions.

GAC will appear through broadcast integrations, player features and highlight segments built around key moments from the games. The campaign aims to introduce the brand and its vehicles to millions of sports viewers nationwide.

The company is using the phrase “Go Above Competition” for the campaign, drawing from the initials of GAC. It connects the competitive approach of athletes with the brand’s emphasis on performance and continued improvement.

“Bringing our global sports marketing tradition to the Philippines is an exciting step as we deepen our roots in the country,” GAC International Senior Vice President Steven Wang said.

Wang added that energy, endurance and determination associated with sports reflect the values behind the company’s vehicles and operations.

The partnership will also showcase models suited for different users. The all-electric AION V and AION UT are positioned for efficient everyday travel, while GAC’s MPVs provide additional room for families, teams and sports equipment.

GAC International has backed several sports programs in other markets. Its partnerships include Mexican football club Deportivo Toluca FC, Australia’s Sydney FC and the Global Super League cricket competition in the Caribbean.

The automaker has also supported the Rosa Challenge Tour golf event in Poland, the Bolivia Half Marathon and the official mobility fleet for China’s 15th National Games.

Its tie-up with Cignal TV and TV5 extends that sports marketing program to the Philippines while giving the brand regular exposure during some of the country’s most followed leagues.