Industry News
Suzuki Sends Boats and Big Discounts for Flood-Hit Communities
Suzuki Philippines has stepped in to help communities hit hard by recent floods caused by Typhoons Dante and Emong, especially in low-lying areas of Laguna. Many neighborhoods near the company’s head office in Calamba were left underwater and cut off from essential supplies.
Through its Marine Department, Suzuki worked with local governments and rescue teams to deliver help where it was needed most. The company deployed an inflatable boat with a 6HP Suzuki outboard motor to Biñan and a poly boat with a 15HP motor to Sta. Rosa. These boats made it possible to reach areas inaccessible to regular vehicles or manual boats, bringing much-needed relief goods to stranded families, particularly in Sikatville where waters reached chest level.
Local leaders and volunteers praised the effort, saying the equipment helped them cover more ground and reach people faster.
Suzuki also launched a Flood Support Program for owners of non-insured Suzuki vehicles damaged by the floods. The program offers a 30% discount on key parts often affected by floodwater—Engine Control Module (ECM), ABS Control Module, Body Control Module (BCM), and SRS Control Unit—helping customers repair their vehicles safely and affordably.
The company said these efforts reflect its belief that mobility is more than transportation—it’s a way to care, connect, and uplift people, especially during disasters.
For more details, customers can visit authorized Suzuki Auto dealerships or check Suzuki Auto Philippines’ official social media channels.
The Manila auto scene steps into a new phase as Manila International Auto Show 2026 opened today at the World Trade Center Metro Manila and Philippine Trade Training Center, drawing industry leaders, officials, and car brands under one roof.
Organized by Worldbex Services International, the show carries the theme “Powering Mobility.” It highlights new energy vehicles, EV infrastructure, and transport solutions as the industry shifts toward electrification and smarter mobility systems.
The opening ceremony gathered key figures from government and business. Among those present were Joseph L. Ang, Dexter Lloyd Cuajotor, Augustus “Joe” D. Ferreria, Imelda “Emi” Calixto-Rubiano, Markus V. Lacanilao, and Ceferino “Perry” S. Rodolfo representing Department of Trade and Industry.
Ang said the event continues to support the industry’s growth despite ongoing challenges, with a strong focus on innovation and collaboration. The program also highlights commercial mobility and sustainable transport solutions as demand shifts.
More than 500 vehicles are on display across 25 car brands, covering a wide range from internal combustion models to hybrids and full electric vehicles. Visitors can expect product launches, test drives, and interactive exhibits throughout the venue.
Now on its 21st year, MIAS remains one of the country’s largest automotive gatherings. The show runs until April 12, with tickets available online and on-site.
Ford Philippines secured two major segment wins in 2025, with the Ford Everest leading the 4×4 midsize SUV class and the Ford Mustang topping the sports car category, based on data from the Chamber of Automotive Manufacturers of the Philippines.
Ford Everest
The Everest Titanium+ 4×4 claimed the top spot in the 4×4 midsize SUV segment, taking a 40 percent market share in 2025.
Ford positions the Everest as a blend of durability and comfort. The Titanium+ 4×4 variant comes with a terrain management system that offers six drive modes: Normal, Eco, Tow Haul, Slippery, Mud/Ruts, and Sand. Drivers can switch modes through a Drive Mode Selector, while an electronic shifter supports optimized performance across varying road conditions.
Safety and driver-assist technologies are standard across the lineup. These include seven airbags, Adaptive Cruise Control with Stop and Go and Lane Centering, Lane Keeping System with Road Edge Detection, Forward Collision Warning, Evasive Steer Assist, and Reverse Brake Assist.
Ford Philippines said customer feedback played a key role in shaping the latest Everest, which targets buyers who need a vehicle that can handle rough terrain without sacrificing daily comfort.
Ford Mustang
In the sports car segment, the Mustang held the number one position with a 32 percent market share in 2025.
Ford Philippines introduced the seventh-generation Mustang in 2024. The model is available locally in two variants: the 5.0L GT Premium Fastback and the 2.3L EcoBoost Premium Fastback.
Both variants now come with the MagneRide damping system. The setup adjusts suspension performance to balance ride comfort and handling. The Mustang also features Brembo brakes, a quad chrome tip exhaust with active valve functionality, and 19-inch aluminum wheels with distinct designs per variant.
Inside, the sports coupe gets RECARO leather-trimmed sport seats and soft-touch materials. The GT Premium Fastback runs on a 5.0-liter Ti-VCT V8 engine paired with a 10-speed SelectShift automatic transmission. It produces 493 PS and 567 Nm of torque. The EcoBoost Premium Fastback uses a 2.3-liter EcoBoost engine, also mated to a 10-speed SelectShift automatic, delivering 319 PS and 475 Nm of torque.
Pedro Simoes, managing director of Ford Philippines, said the performance of both nameplates reflects strong customer demand in their respective segments.
With the Everest leading among 4×4 midsize SUVs and the Mustang maintaining its hold on the sports car market, Ford Philippines closes 2025 with two category leaders in its lineup.
Toyota Motor Philippines has started work on a new dealership in Antipolo City, adding another service hub for customers east of Metro Manila. The project is being developed with Toyota Taytay, Rizal Inc. and is set to strengthen Toyota’s footprint in one of the country’s fastest growing cities.
The upcoming Toyota Antipolo, Rizal facility will rise along L. Sumulong Memorial Circle in Barangay San Jose. Designed as a full-service dealership, it aims to give local motorists easier access to sales and aftersales support without the long drive into Metro Manila.
Once completed, the dealership will cover a total floor area of 12,160 square meters across three floors and a mezzanine. It will feature a modern showroom that can display up to seven vehicles and a service area with 37 bays. Customers can expect express maintenance, periodic servicing, body and paint work, and general repairs under one roof.
Toyota Motor Philippines president Masando Hashimoto said the Antipolo site has long been part of the company’s hopes for network expansion. He shared that the new dealership will help Toyota serve customers in Rizal with greater convenience as the area continues to grow.
Toyota Antipolo, Rizal president Zellyn Lim Diaz highlighted the local impact of the project. She said the dealership will create jobs during construction and provide long-term employment once operations begin, while also supporting skills development and stable livelihoods for families in the area.
Antipolo City has seen steady growth driven by retail, real estate, tourism, and small businesses. Its close link to Metro Manila through major roads like Marcos Highway and Ortigas Avenue Extension has made mobility support an essential part of daily life. Toyota’s latest expansion places its services closer to motorists who rely on these routes every day.
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