CAMPI reports July sales rebound

The Philippine automotive market posted its strongest monthly performance of the year in July, with total industry sales reaching 42,880 units.

The figure, which includes sales from Chamber of Automotive Manufacturers of the Philippines and Truck Manufacturers Association members plus estimates from other brands, rose 2% from June. It also marked the industry’s first year-on-year increase for 2026 at 5%, according to CAMPI.

CAMPI and TMA members accounted for 37,319 units in July, up from 37,079 units in June. Their combined year-to-date sales reached 241,725 units, although this remained 10.2% below the 269,207 units recorded during the same period last year.

CAMPI president Jose Maria Atienza said the industry was gaining momentum and expressed hope that the positive trend would continue through the rest of the year.

Internal combustion engine vehicles continued to account for most sales, but electrified vehicles provided much of the month’s growth. The joint sales report recorded 7,086 electrified vehicles sold in July, up 3.6% from June and 161.8% from the same month last year.

Hybrid electric vehicles led the electrified vehicle category with 2,964 units, followed by battery electric vehicles with 2,520 units and plug-in hybrids with 1,602 units.

For the first seven months of the year, xEV sales reached 38,286 units, a 136.4% increase from the 16,195 units sold during the same period in 2025.

Toyota Motor Philippines remained the market leader in July with 17,797 units sold. Mitsubishi Motors Philippines followed with 6,271 units, while Suzuki Philippines ranked third with 1,689 units.

Honda Cars Philippines posted 1,256 units, followed by Ford Group Philippines with 1,152 units.

Light commercial vehicles also helped lift the market. The category recorded 22,744 units in July, increasing 4.3% from June and 1% from July 2025.

The monthly improvement comes as the industry continues to recover from a weak first half. While year-to-date sales remain below last year’s level, the stronger July result and the sharp rise in electrified vehicle deliveries point to a market gradually finding its footing.