Cars
Twin Crowns for Ford in PH
Ford Philippines secured two major segment wins in 2025, with the Ford Everest leading the 4×4 midsize SUV class and the Ford Mustang topping the sports car category, based on data from the Chamber of Automotive Manufacturers of the Philippines.
Ford Everest
The Everest Titanium+ 4×4 claimed the top spot in the 4×4 midsize SUV segment, taking a 40 percent market share in 2025.

Ford positions the Everest as a blend of durability and comfort. The Titanium+ 4×4 variant comes with a terrain management system that offers six drive modes: Normal, Eco, Tow Haul, Slippery, Mud/Ruts, and Sand. Drivers can switch modes through a Drive Mode Selector, while an electronic shifter supports optimized performance across varying road conditions.
Safety and driver-assist technologies are standard across the lineup. These include seven airbags, Adaptive Cruise Control with Stop and Go and Lane Centering, Lane Keeping System with Road Edge Detection, Forward Collision Warning, Evasive Steer Assist, and Reverse Brake Assist.
Ford Philippines said customer feedback played a key role in shaping the latest Everest, which targets buyers who need a vehicle that can handle rough terrain without sacrificing daily comfort.
Ford Mustang
In the sports car segment, the Mustang held the number one position with a 32 percent market share in 2025.

Ford Philippines introduced the seventh-generation Mustang in 2024. The model is available locally in two variants: the 5.0L GT Premium Fastback and the 2.3L EcoBoost Premium Fastback.
Both variants now come with the MagneRide damping system. The setup adjusts suspension performance to balance ride comfort and handling. The Mustang also features Brembo brakes, a quad chrome tip exhaust with active valve functionality, and 19-inch aluminum wheels with distinct designs per variant.
Inside, the sports coupe gets RECARO leather-trimmed sport seats and soft-touch materials. The GT Premium Fastback runs on a 5.0-liter Ti-VCT V8 engine paired with a 10-speed SelectShift automatic transmission. It produces 493 PS and 567 Nm of torque. The EcoBoost Premium Fastback uses a 2.3-liter EcoBoost engine, also mated to a 10-speed SelectShift automatic, delivering 319 PS and 475 Nm of torque.
Pedro Simoes, managing director of Ford Philippines, said the performance of both nameplates reflects strong customer demand in their respective segments.
With the Everest leading among 4×4 midsize SUVs and the Mustang maintaining its hold on the sports car market, Ford Philippines closes 2025 with two category leaders in its lineup.
EV
Geely EX5 EM-i Debuts as Hybrid SUV
Geely Motor Philippines has launched the Geely EX5 EM-i in the local market, introducing a plug-in hybrid SUV offered in Pro and Max variants.

The model uses Geely’s Global Intelligent Electric Architecture and runs on the EM-i Super Hybrid System. It pairs a 1.5-liter engine rated at 73 kW with an electric motor that produces 160 kW and 262 Nm of torque. The system reaches an engine thermal efficiency of 46.5 percent and a combined system efficiency of up to 92.5 percent.

Geely said the hybrid system uses an E-DHT 11-in-1 electric drive setup. The company reported a 13.5 percent reduction in system weight and a 4.3 percent drop in energy loss compared to the previous generation.

Fuel consumption is rated at 6.2 liters per 100 kilometers under WLTP conditions when battery charge drops below 25 percent. Electric energy use is listed at 14.7 kWh per 100 kilometers. The vehicle can travel up to 83 kilometers in electric mode and reach a combined driving range of 943 kilometers.

The EX5 EM-i measures its cabin space through a 2,755 mm wheelbase. Geely said this results in an 84.3 percent space efficiency figure. The rear seats offer extended legroom and headroom, while storage includes more than 30 compartments. Cargo capacity starts at 428 liters and expands to 2,065 liters with the rear seats folded.

The front seats include ventilation with three levels and use a layered design intended to improve comfort. The model also received several international design awards, including recognition from Red Dot, MUSE, IDA, and A’ Design.

Inside, the SUV uses the Flyme Auto system with three displays. These include a 10.2-inch instrument cluster, a 15.4-inch central screen, and a 13.8-inch head-up display. The system supports multiple audio modes through a 16-speaker setup with a 1,000-watt amplifier. A headrest speaker is included for driver-focused audio output.
The vehicle also includes a camping mode that adjusts lighting, music, and screen settings. It allows external power supply for outdoor use.
Safety features include a triple-power system with backup through dual motors and an engine. The platform uses an oil-electric isolation design and a reinforced body structure. Six airbags come standard.
Driver assistance systems include lane departure warning, collision mitigation, lane change assist, and rear cross-traffic warning. The system uses cameras and radar sensors to monitor surroundings.
Geely said the EX5 EM-i addresses demand for lower fuel costs and flexible driving range. The company cited a Guinness World Record result during a drive from Sydney to Melbourne, where the model recorded 3.83 liters per 100 kilometers.
Geely Motor Philippines entered the local market in 2019. The brand has sold more than 30,000 units in the country. Direct operations began in 2025 under Geely Motor Philippines Corporation, with plans to expand its dealer and service network.
Commentary
Road Ready This Holy Week
Hariphil Asia Resources Inc. will deploy roadside assistance stations across key Luzon routes for the Holy Week rush, offering support to Chevrolet owners during one of the busiest travel periods of the year.

The company confirmed the rollout of its Chevrolet Road Care Program on April 2, 4, and 5, 2026. Service hours run from 8:00 AM to 5:00 PM. A total of 11 dealerships will take part, with teams positioned along major highways and travel corridors.
The program covers minor repairs, basic adjustments, maintenance checks, and emergency roadside assistance. Chevrolet said the setup allows motorists to address issues early and avoid delays during long drives.
Stations are divided across North Luzon, Metro Manila, and South Luzon. Locations include Ilocos Norte, Isabela, Dagupan, Baguio, Pampanga, Commonwealth, Makati, Alabang, Cainta, Las Piñas, and Camarines Sur. Each site operates on specific dates within the program window.

The assistance is free for Chevrolet owners. The company said the goal is to keep vehicles in safe running condition during peak travel days when highways see heavier traffic.

HARI President and CEO Maria Fe Perez-Agudo said the initiative focuses on customer safety during long-distance trips. She added that the company will provide timely service and support along key routes.

Chevrolet advised owners to stop by any Road Care station before or during their trip to check their vehicles and address any concerns before they worsen.
Deals
Ford March Madness Deals Return
Ford Philippines has brought back its annual “March Madness” promotion, offering a week of discounts, trade-in support, and service deals for customers across its vehicle lineup and aftersales network. The limited-time campaign runs from March 9 to March 15 at Ford dealerships nationwide.

Ford describes the program as one of its most anticipated retail campaigns of the year. The company says the return of March Madness expands beyond vehicle offers and now includes savings on maintenance services and accessories.

Ryan Lorenzo, Retail Product Marketing and Business Growth Director of Ford Philippines, said the campaign aims to make Ford ownership easier for both new buyers and existing customers. He said the program now includes after-sales offers to improve the ownership experience alongside vehicle promotions.

Customers who reserve a vehicle during the March 9 to 15 promo period can receive discounts of up to P200,000 on select Ranger Sport variants. Ford is also offering a P30,000 trade in subsidy for customers who plan to replace their current vehicle with a new Ford model. An additional P20,000 discount applies to the Everest, Territory Hybrid, and other Ranger variants during the same period.

The promotion also covers service appointments. Customers who schedule a periodic maintenance service during the campaign can receive a 10 percent discount on Ford parts and labor. Genuine Ford accessories are also offered with a 10 percent discount.

Ford added a raffle incentive for service customers. Those who spend at least P10,000 on parts or services during the promo period can join a draw for service vouchers worth up to P10,000 or a Ford dashcam.

Beyond the one week campaign, Ford continues its month long offers across several models. The Ranger Sport 4×2 comes with an all in deal starting at P59,000, while the Ranger XLS is available with a P99,000 all in financing package.
SUV buyers also receive financing options for the Territory Hybrid Titanium X with a P99,000 all in offer. The Everest Trend is available with a P79,000 all in package, while Everest Titanium 4×2 and 4×4 variants carry P99,000 all in financing deals.
Ford also introduced a new service bundle for Everest owners called the 5 Star Care Package. The package includes a five year scheduled service plan, five year warranty, and five year emergency roadside assistance. Ford estimates the benefits represent around P50,000 in savings. Buyers who select the package can receive a P60,000 discount on the Everest Titanium 4×4 or a P45,000 discount depending on variant availability.
The brand’s premium models also receive promotional offers. The Mustang Mach E electric SUV is available with a P500,000 discount or zero percent interest with a 50 percent down payment for 60 months. The Explorer 2.3L Limited EcoBoost carries a P1,000,000 discount or zero percent interest with a 20 percent down payment for 60 months. The Bronco Outer Banks with Sasquatch Package is offered with a P1,370,000 discount or zero percent interest under the same financing terms.
Ford Philippines said the offers run throughout March, with additional dealer specific promotions available during the March Madness week. Financing programs are available through partner banks BPI and EastWest Bank, subject to standard approval and dealership conditions.

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