Ford Philippines has brought back its annual “March Madness” promotion, offering a week of discounts, trade-in support, and service deals for customers across its vehicle lineup and aftersales network. The limited-time campaign runs from March 9 to March 15 at Ford dealerships nationwide.

Ford describes the program as one of its most anticipated retail campaigns of the year. The company says the return of March Madness expands beyond vehicle offers and now includes savings on maintenance services and accessories.

Ryan Lorenzo, Retail Product Marketing and Business Growth Director of Ford Philippines, said the campaign aims to make Ford ownership easier for both new buyers and existing customers. He said the program now includes after-sales offers to improve the ownership experience alongside vehicle promotions.

Customers who reserve a vehicle during the March 9 to 15 promo period can receive discounts of up to P200,000 on select Ranger Sport variants. Ford is also offering a P30,000 trade in subsidy for customers who plan to replace their current vehicle with a new Ford model. An additional P20,000 discount applies to the Everest, Territory Hybrid, and other Ranger variants during the same period.

The promotion also covers service appointments. Customers who schedule a periodic maintenance service during the campaign can receive a 10 percent discount on Ford parts and labor. Genuine Ford accessories are also offered with a 10 percent discount.

Ford added a raffle incentive for service customers. Those who spend at least P10,000 on parts or services during the promo period can join a draw for service vouchers worth up to P10,000 or a Ford dashcam.

Beyond the one week campaign, Ford continues its month long offers across several models. The Ranger Sport 4×2 comes with an all in deal starting at P59,000, while the Ranger XLS is available with a P99,000 all in financing package.

SUV buyers also receive financing options for the Territory Hybrid Titanium X with a P99,000 all in offer. The Everest Trend is available with a P79,000 all in package, while Everest Titanium 4×2 and 4×4 variants carry P99,000 all in financing deals.

Ford also introduced a new service bundle for Everest owners called the 5 Star Care Package. The package includes a five year scheduled service plan, five year warranty, and five year emergency roadside assistance. Ford estimates the benefits represent around P50,000 in savings. Buyers who select the package can receive a P60,000 discount on the Everest Titanium 4×4 or a P45,000 discount depending on variant availability.

The brand’s premium models also receive promotional offers. The Mustang Mach E electric SUV is available with a P500,000 discount or zero percent interest with a 50 percent down payment for 60 months. The Explorer 2.3L Limited EcoBoost carries a P1,000,000 discount or zero percent interest with a 20 percent down payment for 60 months. The Bronco Outer Banks with Sasquatch Package is offered with a P1,370,000 discount or zero percent interest under the same financing terms.

Ford Philippines said the offers run throughout March, with additional dealer specific promotions available during the March Madness week. Financing programs are available through partner banks BPI and EastWest Bank, subject to standard approval and dealership conditions.

Ford Mustang Mach-E tops JD Power EV ownership study in the US

The Ford Mustang Mach‑E has earned the highest owner satisfaction score in the 2026 U.S. Electric Vehicle Experience Ownership Study conducted by J.D. Power.

In the latest EVX Ownership Study, the Mustang Mach-E posted a score of 760 out of 1,000. The figure placed it ahead of other battery electric vehicles in the U.S. market, including the Hyundai IONIQ 6, which scored 748, and the Kia EV9, which received 745.

The study gathers feedback from EV owners after their first year of use. It looks at day to day driving experience, range accuracy, charging convenience, cost of ownership, vehicle quality and reliability, and the level of guidance customers receive when transitioning to electric mobility.

Results show that satisfaction is not based on specifications alone. Owners rate their vehicles on how well they fit into daily routines, how simple charging is, and how confident they feel behind the wheel.

Pedro Simoes, President and Managing Director of Ford Philippines, said the recognition reflects how owners experience the vehicle in real conditions. He added that the Mustang Mach-E represents Ford’s effort to deliver an electric vehicle that remains engaging to drive while offering practical usability and strong customer support.

The Mustang Mach-E is Ford’s all electric SUV that carries the performance character associated with the Mustang nameplate. It delivers quick acceleration, a spacious cabin layout, and a digital interface designed for everyday use. The model combines performance styling with SUV practicality.

The EVX study also highlights a broader trend. As electric vehicle adoption grows, customer experience plays a bigger role in ownership satisfaction. Ease of charging, clarity of information, and overall reliability now influence purchase decisions as much as power and range figures.

Ford said the ranking supports its global electrification push and reinforces its focus on building EVs that integrate smoothly into modern lifestyles. For markets like the Philippines, where interest in electric mobility continues to rise, such global recognition strengthens the brand’s position in the growing EV segment.

Honda Cars Philippines Inc. kicked off 2026 with a familiar name but a very different lineup. The refreshed Honda CR-V has officially landed in the Philippines, unveiled at the Glorietta Palm Drive Activity Center, and the big headline is simple. The CR-V is now mostly hybrid.

After its regional debut in Thailand late last year, the new CR-V arrives locally with three variants. Two are now e:HEV hybrids, while only one keeps a pure turbo gasoline setup.

Three Variants, Two Hybrids

The range opens with the V Turbo HuNT CVT. It runs a 1.5-liter VTEC Turbo engine paired with a CVT, sending power to the front wheels. Output stands at 190 PS at 6,000 rpm and 240 Nm of torque from 1,700 to 5,000 rpm.

The big shift happens in the middle. The VX e:HEV e-CVT now goes hybrid. It combines a 2.0-liter Atkinson-cycle VTEC engine producing 148 PS and 183 Nm with a dual-traction electric motor rated at 184 PS and 335 Nm. Power flows to the front wheels through an e-CVT.

At the top sits the RS e:HEV AWD e-CVT. It uses the same electrified setup as the VX but adds Real-Time AWD, giving the CR-V hybrid traction on all four wheels for the first time in the local lineup.

Same Shape, Sharper Details

Visually, the 2026 CR-V keeps its familiar proportions. Updates are subtle but noticeable. New 18-inch alloy wheels wear wider 235/60 tires, while exterior trim pieces and blacked-out accents freshen the look.

The HuNT styling package, exclusive to the V Turbo variant, adds copper accents on the grille and fog lights, silver highlights on the lower bumper, black wheel arch cladding, and silver running boards for a tougher stance.

Safety and Tech Go Standard

All variants come loaded with Honda Sensing, the brand’s full driver-assist suite. This includes adaptive cruise control with low-speed follow, collision mitigation braking, lane-keep assist, road departure mitigation, lane departure warning, auto high-beam, and lead car departure notification. Blind-spot monitoring and cross-traffic alert are now standard across the board.

Inside, every CR-V gets a 9-inch touchscreen with wireless Apple CarPlay and Android Auto plus Google built-in, a 10.2-inch digital instrument cluster, automatic climate control, leather seats, a wireless charging pad, power front seats with driver memory, a power tailgate, and Honda Connect. The head-up display is now available on the VX, no longer limited to the RS.

The RS keeps its premium edge with a panoramic sunroof, a 12-speaker Bose sound system, red contrast stitching with RS logos, and a hands-free power tailgate.

Hybrid Warranty and Colors

Both e:HEV variants come with an 8-year or 160,000-km battery warranty for added peace of mind.

Color options include Canyon River Blue Metallic, Crystal Black Pearl, Meteoroid Gray Metallic, and Platinum White Pearl, with a PHP 20,000 surcharge for the white finish.

Introductory Pricing

Honda is offering special launch pricing for early buyers:

• RS e:HEV AWD e-CVT – PHP 2,788,000
• VX e:HEV e-CVT – PHP 2,438,000
• V Turbo HuNT CVT – PHP 2,258,000

Regular prices are set PHP 50,000 to PHP 100,000 higher depending on the variant.