Industry News
EV surge gains speed in PH
Registrations are rising fast this year. From January to July, the Land Transportation Office recorded 29,715 electrified vehicles of every type, already higher than the 24,000 counted for the whole of last year. EVAP says a realistic full-year mark is 35,000, helped by private fleets meeting the 5 percent requirement and government agencies starting to add EVs to their service pools. Battery EVs are also catching up to hybrids in registrations as more buyers accept home and public charging as part of daily use.
That momentum sets the stage for the 13th Philippine Electric Vehicle Summit at SMX Pasay on October 23 to 25, 2025. The show will gather major brands such as BYD, GAC, Omoda & Jaecoo, and UAAGI’s BAIC, Chery, Foton, and Lynk & Co, alongside EV startups and accessory players from two wheels to four. Test drives and tech talks will anchor the program under the theme “Charge Ahead, Ignite the EVolution.”
Sales data back the optimism. Four-wheeled EV sales nearly tripled in 2024 to 3,880 units from 1,028 in 2023. Battery EVs made up three quarters of those sales, hybrids took almost a quarter, and plug-in hybrids filled the rest. On the lighter side of mobility, two- and three-wheeler sales exploded to 43,441 in 2024.
Infrastructure remains the pain point, yet progress is visible. The Department of Energy counts 992 active charging points nationwide made up of AC, DC, and battery swapping stations, with average fees of 23.27 pesos per kWh for AC, 33.76 for DC, and 53.46 for swapping. Many chargers sit inside malls, led by SM with 69 units and Ayala with 31, with clusters in Metro Manila and growing footprints in Cebu, Davao, and Bicol.
Targets are ambitious. CREVI is aiming for 7,300 charging stations by 2028 on the way to 20,400 by 2040 when the EV fleet could reach 2.5 million. The catch is funding. EVCS deployment is largely carried by the private sector, including malls, hotels, condos, and some car brands. That keeps the rollout moving, but the industry would welcome stronger public support to accelerate coverage beyond major urban centers.
Local manufacturing and incentives add new tailwinds. The country’s first lithium battery plant in Tarlac, operated by StB Giga Factory Inc., is ramping toward an annual capacity that could power 18,000 EVs. The Department of Trade and Industry’s proposed EV Incentive Strategy projects up to 11.4 trillion pesos in economic output and as many as 680,000 jobs across assembly, batteries, charging, and services if approved by the FIRB.
All told, the industry looks stronger than it did just a year ago. The network is bigger, the model mix is wider, and buyers are more confident. The gaps are clear too. Infrastructure, policy alignment, and broader access outside the big cities will decide how quickly the country moves from early adoption to mass market. As EVAP puts it, the sector is moving and not slowing down. The next phase will be about keeping that pace while making charging and ownership easier for everyone.
The University of the Philippines Los Baños (UPLB) has received a Mitsubishi Strada Athlete pickup from Mitsubishi Motors Philippines Corporation (MMPC) to support the DUNONG Nutri-Nurture project, part of a joint initiative tackling both learning poverty and child malnutrition in Laguna.
The donation was formalized through a Deed of Donation and Vehicle Turnover Ceremony held at the MMPC plant in Sta. Rosa, Laguna, on September 16, 2025. The event gathered officials from both institutions led by MMPC Chairman Noriaki Hirakata and President and CEO Ritsu Imaeda, along with UPLB Vice Chancellor for Student Affairs Janette Malata-Silva, who represented Chancellor Jose V. Camacho Jr.
The DUNONG Program — short for Department of Education–Laguna–University of the Philippines Los Baños Nurturing Opportunities for the Next Generation Towards Ending Learning Poverty in the Philippines — addresses two crucial issues among children: low reading comprehension and poor nutrition. Through its Nutri-Nurture component, the program combines literacy and feeding interventions to help children learn better and live healthier.
In his remarks, Hirakata underscored MMPC’s long-standing commitment to education and nation-building. “Today’s turnover is a symbol of partnership that brings together the strengths of industry and academia to support the growth of knowledge, innovation, and national progress,” he said.
President Imaeda echoed this sentiment, describing the initiative as part of Mitsubishi’s broader mission to uplift Filipino communities. “At Mitsubishi Motors, our goal goes beyond producing quality vehicles. We aim to be a trusted partner in nation-building — driving change on the road, in schools, and in the lives of Filipinos,” he added.
UPLB’s Malata-Silva expressed gratitude to MMPC for its support, calling the Strada Athlete “a vital tool” that would enable the university’s teams to reach more schools and communities. She said the collaboration demonstrates how corporate social responsibility and academic service can merge to create lasting change.
The Strada Athlete, known for its durability and versatility, will be used to deliver supplies, meals, and materials for DUNONG’s community activities. Project leaders from the Institute of Human Nutrition and Food (IHNF) said the vehicle will greatly expand the program’s reach in the province.
With this partnership, MMPC reaffirms its commitment not only to mobility but also to empowering communities through education and nutrition.
After more than three decades as Honda’s biggest dealership partner in the Philippines, the Ayala Group is stepping away from the brand’s retail operations.
In a joint statement, Ayala’s automotive arm ACMobility and Honda Cars Philippines, Inc. (HCPI) confirmed that nine dealerships under Ayala’s Iconic Dealership, Inc. (IDI) will be turned over to new principals starting January 1, 2026. These include flagship branches in Makati, Pasig, Shaw, Bacoor, Cebu, Mandaue, Iloilo, Negros, and Cagayan de Oro.
IDI will continue running the showrooms until December 31, 2025, ensuring customers with reservations and service appointments face no disruption. HCPI said the incoming dealers are equally committed to maintaining Honda’s after-sales support, warranty coverage, and customer care.
The Ayala-Honda partnership began in 1990 with the opening of Honda Cars Makati, the Japanese carmaker’s very first dealership in the country. Since then, Ayala grew into the brand’s largest dealer group nationwide, moving over 220,000 units as of August 2025.
“We thank Ayala for their invaluable contribution over the past 35 years,” said HCPI President Rie Miyake. “As we welcome new dealer principals, we remain focused on delivering excellence, innovation, and advancing Honda’s goals of electrification and carbon neutrality.”
For ACMobility, the exit reflects a shift in priorities. “This transition allows us to optimize our portfolio and focus on new growth areas,” said Jaime Alfonso Zobel de Ayala, ACMobility CEO. “We continue to invest in sustainable mobility and electrification to benefit communities, businesses, and the environment.”
The move follows Ayala’s recent withdrawal from Volkswagen and Maxus distribution. Today, ACMobility’s portfolio leans heavily on BYD, the Chinese EV leader, as well as Kia and Isuzu dealerships, EV charging infrastructure, and Bosch Car Service operations.
Honda, meanwhile, retains about 30 other dealerships not under Ayala’s management. Analysts say the realignment gives Honda a chance to refresh its local dealer network while Ayala doubles down on its electric future.
For longtime Honda fans, the shift may feel symbolic. The Ayala name has been tied to Honda since the Civic, City, and CR-V became household staples. Yet as both companies now navigate electrification, they part ways on the same road to future mobility.
Shell Pilipinas closed its 2025 Mekaniko League with a full-house finals at Le Pavillon in Pasay City on September 30, capping a nationwide search for top car and motorcycle mechanics. The program gathered more than 2,000 participants from 26 provinces across two tracks: Shell Helix Auto Mekaniko Champions for car mechanics and Shell Advance Masters for motorcycle mechanics.
From March to September, Shell held 20 regional events for motorcycle mechanics and six for car mechanics. Each stop mixed competition with training through Shell-led sessions and TESDA-certified modules that prepared participants for NC I and NC II assessments. Semi-finalists went through written exams, parts identification, and live repair tests before advancing to the Grand Finale.
Quezon City’s Mark Anthony Calimag won the national title for the Helix Auto Mekaniko Champions, with R-Jay Alvarez in second and Manny Basong in third. On the motorcycle side, Caloocan’s Charlie Sandoval took the Advance Masters crown, followed by Norman Cabal and Joefel Foronda, with Joevanne Sayat and Allen Kenneth Rañon rounding out the Top 5.
Winners received 200,000 pesos each and an all-expenses-paid MotoGP trip to Malaysia. The Top 5 car mechanics and Top 3 motorcycle mechanics also earned slots on the MotoGP trip to learn from world-level racing teams.
Shell executives said the league is as much about livelihood as it is about trophies. The company partnered with TESDA to standardize skills training and raise shop-level service quality across communities. “The Mekaniko League is one of Shell Pilipinas’ key programs that highlights the skills and dedication of Filipino mechanics,” said Jackie Famorca, Vice President and General Manager for Lubricants at Shell Pilipinas Corporation. TESDA assessor Brian Landicho added that programs like this help mechanics adapt to the fast-changing auto industry.
Launched in 2024 with a handful of runs, the Mekaniko League has grown into a national platform that recognizes shop professionals who keep vehicles roadworthy and families safe. Shell says it will continue the league while strengthening skills-building efforts through its Shell Helix and Shell Advance communities.
