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A display of Lynk & Co personalized giveaways, including passport holders and key holders, arranged on a decorated table at the Lynk Ups event.

Lynk & Co Philippines gathered owners, guests, and media for its first Lynk Ups session at Karrera Showroom in Alabang on August 16, 2025. Billed as a salon-style meetup, the event centered on community, leadership, and lifestyle, not just sheet metal.

Hosted by Justin Quirino, the program featured entrepreneur RJ Ledesma who spoke about how leadership, lifestyle, and networking fuel growth. The talk set the tone for open conversations and new connections among attendees.

The showroom displayed the 02 E-SUV and 08 EM-P fresh from the brand’s North EDSA debut. Test drives covered the 01, 02, 05, and 06, and were offered to both invited guests and curious cafe visitors.

Personalized freebies added to the experience, with guests choosing between a passport holder, key holder, or bag tag customized with their names or initials.

“Lynk Ups is more than just an event, it’s a movement,” said Timothy Sytin, Brand Head and Sales Director of Lynk & Co Philippines, noting that ownership also means access to a community built on innovation and inclusivity.

Alabang is the first of three Lynk Ups dates for 2025, with the next editions set for September and October. The brand says these intimate gatherings will keep people at the center and redefine how carmakers build relationships with their users.

Lynk & Co describes itself as a young and global brand focused on user needs, rapid growth, and a connected lifestyle across its vehicle lineup.

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