Mercedes-Benz is marking 140 years of automotive innovation by tracing its history from the Benz Patent-Motorwagen to its current push into electric and hybrid luxury vehicles.

The brand’s story began in 1886, when the Benz Patent-Motorwagen became widely recognized as the world’s first automobile. That milestone helped define the early shape of personal mobility and remains central to the company’s identity today.

Mercedes-Benz continues to position itself in the Philippines as a premium brand built on heritage, safety, comfort and technology. Its current lineup covers sedans, SUVs, performance models, plug-in hybrids and fully electric vehicles aimed at executives, families and buyers looking for luxury mobility.

Among its key nameplates are the S-Class, G-Class and Mercedes-AMG SL. The S-Class remains the brand’s flagship sedan, associated with comfort, advanced safety and cabin technology. The G-Class keeps its image as a luxury off-roader, while the AMG SL carries the brand’s open-top performance heritage.

The brand also offers models aimed at daily executive and family use. These include the C-Class and E-Class sedans, along with SUVs such as the GLC, GLE and V-Class. Mercedes-Benz also offers plug-in hybrid variants of the GLC and GLE, reflecting its shift toward lower-emission luxury vehicles.

Its electric lineup in the Philippines includes the EQS Sedan and SUV, EQE Sedan and SUV, and EQB. These models form part of the brand’s move into electric mobility while keeping its focus on comfort, design and premium features.

Mercedes-Benz also continues to emphasize driver assistance and safety technology. Available systems include intelligent cruise control, lane-keeping support, automated parking assistance, driver monitoring and safety alerts.

As the industry moves toward electrification, digital features and sustainable engineering, Mercedes-Benz is using its long history to support its next phase. For the brand, the message is clear: its past helped build the automobile, but its future will depend on how well it adapts luxury mobility to a changing market.

Hariphil Asia Resources, Inc. has expanded Chevrolet’s Northern Luzon network with the opening of Chevrolet Baguio as a full 3S-certified dealership under Laus Auto Group.

The dealership now provides Sales, Service and Spare Parts operations for customers in Baguio, Benguet and nearby provinces. It is located at 125 Marcos Highway, Barangay Poblacion, Tuba, Benguet.

Chevrolet Baguio features a showroom that can accommodate up to four display vehicles. Its aftersales facility has three service bays for routine maintenance and repair work. The dealership operates from Monday to Friday, 8:30 a.m. to 5:30 p.m., and on Saturdays from 8:30 a.m. to 5 p.m.

The inauguration was led by Maria Fe Perez-Agudo, vice chairman, president and chief executive officer of HARI. She was joined by Laus Group of Companies president Paul Tristan A. Laus, vice president and executive director Carisa A. Laus, executive vice president and group chief operating officer Alfie M. Adriano, Laus Auto Group managing director Froilan G. Dytiangquin, and Chevrolet Laus Auto Group operations group head Shiela D. Salita.

Also present were Baguio City Mayor Benjamin B. Magalong, Atty. George S. Fukai III as representative of the mayor of Tuba, Benguet, Land Transportation Office Assistant Secretary Markus V. Lacanilao, LTO representatives, and General Motors Southeast Asia sales operations general manager Anatolio Enderez.

Perez-Agudo said the opening strengthens Chevrolet’s presence in Northern Luzon while supporting a more accessible and customer-focused ownership experience in the region.

“This expansion reflects our continued commitment to operational excellence, service reliability, and building long-term customer confidence through a stronger and more responsive dealership network,” Perez-Agudo said.

Customers may visit Chevrolet Baguio to view the latest Chevrolet lineup, book service appointments, and access genuine Chevrolet parts and aftersales support.

Toyota rolls out June savings across select models

Toyota Motor Philippines is offering cash discounts, service perks and ownership deals for selected models under its June promotional campaign.

The offers cover several Toyota nameplates, led by the Wigo 1.0 G CVT, Raize G CVT and Tamaraw Dropside Diesel M/T. Each model is available with straight cash savings of up to P40,000 within the promo period.

The Wigo 1.0 G CVT is positioned for city users and first-time car buyers. Toyota lists its fuel consumption at 18.2 km/L in city driving, 23.3 km/L in extra-urban use and 20.8 km/L combined under controlled testing.

The Raize G CVT gives buyers a larger and more versatile option. Toyota lists its fuel economy at 15.2 km/L in urban driving, 22.2 km/L in extra-urban conditions and 19.2 km/L combined.

Toyota is also extending the offer to the Tamaraw Dropside Diesel M/T, a workhorse model aimed at business and daily transport needs. The variant records 11.9 km/L in urban driving, 15.2 km/L in extra-urban use and 13.9 km/L combined under the same test protocol.

Other models are also covered by Toyota’s straight cash offers. The Avanza E CVT comes with savings of up to P50,000, while the Veloz V CVT, Fortuner 4×2 Q Diesel A/T, Fortuner 4×2 V and G Diesel A/T and ATIV HEV CVT come with savings of up to P30,000.

Toyota is also offering free periodic maintenance service for selected models, service discount vouchers, trade-in rebates of up to P30,000, free one-year comprehensive insurance for select models and a five-year warranty for all brand-new vehicles.

The promo runs from June 16 to 30, 2026, subject to terms, model availability and applicable approvals.