Meet the All-New Toyota ATIV

Toyota Motor Philippines has rolled out the all-new ATIV, a subcompact sedan line that includes the company’s most affordable hybrid to date. The range tops out with the 1.5 HEV CVT rated at a combined 111 hp, while gasoline choices include 1.3-liter and 1.5-liter engines with CVT or manual options.

Prices start at ₱916,000 for the 1.3 E M/T, ₱980,000 for the 1.3 E CVT, ₱1,069,000 for the 1.5 G CVT, and ₱1,198,000 for the 1.5 HEV CVT. Premium colors add a small fee per variant.

Toyota frames ATIV as a practical step up for first-time buyers, young families, and daily users who want comfort, tech, and low running costs, positioned alongside the long-time segment player Vios.

Inside, the HEV gets leather seats, a 7-inch digital multi-info display, and up to a 10.1-inch display audio with wireless Apple CarPlay and Android Auto. The cabin seats five, and the car’s footprint is 4,425 mm long and 1,740 mm wide for easy city maneuvering.

On the outside, LED headlamps and a fastback-style silhouette give it a more modern look, with rear sequential turn signals reserved for the HEV. A Panoramic View Monitor is available on the HEV and G CVT.

Safety is led by Toyota Safety Sense on the HEV, including Pre-Collision System, Automatic High Beam, Lane Tracing Assist, Lane Departure Alert, and Adaptive Cruise Control. Across the lineup, buyers get multiple airbags, ABS with Brake Assist, Vehicle Stability Control, Blind Spot Monitor, and ISOFIX.

Convenience features that matter day to day include Electronic Parking Brake with Brake Hold and a wireless charger on the HEV, plus push start and smart entry across variants.

Sales begin in October 2025 nationwide. Toyota will showcase the car from October 24 to 26 at the BGC Amphitheater, High Street, Taguig City.

“ATIV brings electrified mobility within reach of more Filipinos,” said Elijah Sue Marcial, Toyota Motor Philippines First Vice President for Vehicle Sales Operations, highlighting the mix of modern HEV features, peace of mind, and ease of ownership.