Riding Green, Winning Gold

Green GSM, a fast-growing electric ride-hailing company in Southeast Asia, has been awarded the Green Leadership Award at the 2025 Asia Responsible Enterprise Awards (AREA). The event was held in Bangkok, Thailand.

The company, which was started by Vietnam’s Green and Smart Mobility Joint Stock Company (GSM), was recognized for making a big difference in eco-friendly transportation. In just two years, it has expanded from Vietnam to Laos, Indonesia, and recently the Philippines. So far, it has completed over 300 million rides using electric vehicles and covered about 1.7 billion kilometers without producing emissions.

What sets Green GSM apart is that it operates its own electric fleet and also invites VinFast EV owners to join as drivers. In some countries, the company is working with traditional taxi firms to help them switch to electric vehicles. Although this system isn’t yet available in the Philippines, Green GSM officially launched its services in Metro Manila last June 10.

The award was received by Ms. Phan Thi Hong Dung, Director of Training and Culture Development at GSM. “Sustainability isn’t just part of our plan—it’s part of our culture,” she said at the ceremony. “Every ride should make a difference.”

The Asia Responsible Enterprise Awards is a major CSR and sustainability award program in the region. This year’s theme, A Necessary Shift to a Regenerative Economy, focused on companies that help restore ecosystems and bring lasting benefits to communities.

In Vietnam alone, Green GSM holds a 40% share of the electric taxi market and works with nearly 100 transport companies—19 of which have completely switched to EVs. The company is now present in four countries, making it Southeast Asia’s second-biggest ride-hailing brand, and the only one to run entirely on electric power.

According to GSM, its operations have already helped cut down over 211,000 tons of CO₂—roughly the same as what 3,200 hectares of forest can absorb in a year.

For GSM, this award is not just a milestone—it’s proof that a homegrown idea, backed by innovation and commitment, can lead change across borders.