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Dongfeng Motors PH introduces E70 Pro EV sedan, aims to disrupt ride-hailing sector
Dongfeng Motors Philippines has officially launched the E70 Pro, its first fully electric sedan, marking its entry into the EV game with a strong focus on public and ride-hailing transport.
The E70 Pro was unveiled on July 15 at Dongfeng Motors Ortigas, with executives from Legado Motors Inc.—Dongfeng’s local distributor—leading the event. Present were President and CEO Wilbert Lim, Deputy CEO Brennan Lim, CFO Regina Singson Lim, and VP for Sales and Operations Giovanni Frias. Also in attendance were TaxiKo General Manager Nigel Singson Lim and other key stakeholders.
In his speech, Brennan Lim said the E70 Pro is more than just a new car—it represents a shift toward smarter, greener transportation. “We are opening the doors to a smarter, greener, and more sustainable way of moving forward,” he said.
The E70 Pro boasts a 420-kilometer range on a single charge and has already gained recognition abroad as a trusted electric taxi in China and South America. With its spacious cabin, smooth ride, and tested safety features—including passing fire, immersion, and heat dissipation tests—it’s designed to meet the daily demands of drivers and fleet operators.
For those concerned about cost, the E70 Pro offers a compelling case. Dongfeng claims a driver can save up to ₱47 per 6–7 km of driving—equating to over ₱780,000 in fuel savings over 100,000 km. Maintenance costs are also low, with only ₱35,000 estimated over five years. Priced at ₱1,198,000, the E70 Pro aims to make EV ownership more affordable.
A key highlight at the launch was the introduction of TaxiKo EV—a ride-hailing platform based on the E70 Pro. Its sleek design, silent motor, and roomy interior drew attention from transport operators and potential fleet buyers.
The strong response was immediate. Sixty-five reservations were made during the event, with some units delivered the same day—an early sign that the E70 Pro could become a top choice in the local ride-hailing scene.
Dongfeng’s move reflects the growing shift toward electric mobility in the country, with the E70 Pro potentially leading the charge in both private and public transport sectors.
For reservations or test drives, visit www.dongfengmotorph.com or drop by any Dongfeng dealership.
Toyota rolls out P179,700 entry deals and up to P100,000 savings this April
Toyota Motor Philippines has launched a month-long promo that highlights low entry costs, flexible financing, and cash discounts across select models. The campaign runs from April 15 to 30, 2026.
The offer centers on three payment options designed to fit different budgets. The Pay Low plan starts with a 15 percent down payment and a 60-month term. It includes one year of comprehensive insurance and three years of LTO registration. Some finance lease deals also waive chattel mortgage fees.
Under this plan, the Toyota ATIV 1.5 HEV CVT in two-tone is available from P179,700. The hybrid sedan posts fuel economy figures of up to 43.7 km/L in city driving and 26.3 km/L combined.
Buyers who prefer lower monthly payments can choose the Pay Light option. The plan spreads amortization over 60 months. The Corolla Cross 1.8 V HEV CVT is offered from P17,403 per month. It delivers 48.5 km/L in urban conditions and 23.6 km/L combined.
Customers ready to pay in full can take the Straight Cash option. Discounts vary by model. The Yaris Cross 1.5 S HEV CVT carries savings of up to P100,000. It returns up to 34.5 km/L in city driving and 27.8 km/L combined.
Toyota also bundles added ownership perks. Select models get free periodic maintenance service and service discount vouchers. Trade-in rebates reach up to P30,000. Some variants include one year of insurance. All new vehicles carry a five-year warranty.
The promo covers selected models and remains subject to approval and availability. Full mechanics and participating units are listed on Toyota’s official promo page.
East West Banking Corporation has launched EastWest AutoCash, a refinancing program that allows vehicle owners to secure funds using their car as collateral while continuing to use it for daily mobility.
The program gives car owners access to cash based on the value of their vehicle. Clients may borrow up to 70 percent of the vehicle’s appraised value, with repayment terms that can extend up to 48 months. EastWest also offers a special interest rate of 0.68 percent per month for loans set at 50 percent loan-to-value (LTV), which is among the more competitive refinancing rates in the market. Standard refinancing loans carry a monthly rate of 0.88 percent.
EastWest AutoCash is open to both existing EastWest clients and new customers. The bank said the program is intended for car owners who need funds for business expansion, education, medical expenses, emergencies, or other personal needs.
To qualify, the vehicle must be registered under the borrower’s name and must not be more than 10 years old. If the vehicle still carries an existing loan, the new loan amount must exceed the remaining balance. EastWest will release the proceeds after deducting the outstanding balance.
EastWest President and CEO Jerry G. Ngo said the program provides customers with a practical way to access funds without giving up their vehicle.
“EastWest AutoCash gives customers a smart way to access funds using an asset they already own — without disrupting their daily mobility. It’s about helping our clients move forward financially while continuing to move forward in life,” Ngo said.
Interested clients may visit the EastWest website to learn more about the AutoCash refinancing program.
Ford Philippines has brought back its annual “March Madness” promotion, offering a week of discounts, trade-in support, and service deals for customers across its vehicle lineup and aftersales network. The limited-time campaign runs from March 9 to March 15 at Ford dealerships nationwide.
Ford describes the program as one of its most anticipated retail campaigns of the year. The company says the return of March Madness expands beyond vehicle offers and now includes savings on maintenance services and accessories.
Ryan Lorenzo, Retail Product Marketing and Business Growth Director of Ford Philippines, said the campaign aims to make Ford ownership easier for both new buyers and existing customers. He said the program now includes after-sales offers to improve the ownership experience alongside vehicle promotions.
Customers who reserve a vehicle during the March 9 to 15 promo period can receive discounts of up to P200,000 on select Ranger Sport variants. Ford is also offering a P30,000 trade in subsidy for customers who plan to replace their current vehicle with a new Ford model. An additional P20,000 discount applies to the Everest, Territory Hybrid, and other Ranger variants during the same period.
The promotion also covers service appointments. Customers who schedule a periodic maintenance service during the campaign can receive a 10 percent discount on Ford parts and labor. Genuine Ford accessories are also offered with a 10 percent discount.
Ford added a raffle incentive for service customers. Those who spend at least P10,000 on parts or services during the promo period can join a draw for service vouchers worth up to P10,000 or a Ford dashcam.
Beyond the one week campaign, Ford continues its month long offers across several models. The Ranger Sport 4×2 comes with an all in deal starting at P59,000, while the Ranger XLS is available with a P99,000 all in financing package.
SUV buyers also receive financing options for the Territory Hybrid Titanium X with a P99,000 all in offer. The Everest Trend is available with a P79,000 all in package, while Everest Titanium 4×2 and 4×4 variants carry P99,000 all in financing deals.
Ford also introduced a new service bundle for Everest owners called the 5 Star Care Package. The package includes a five year scheduled service plan, five year warranty, and five year emergency roadside assistance. Ford estimates the benefits represent around P50,000 in savings. Buyers who select the package can receive a P60,000 discount on the Everest Titanium 4×4 or a P45,000 discount depending on variant availability.
The brand’s premium models also receive promotional offers. The Mustang Mach E electric SUV is available with a P500,000 discount or zero percent interest with a 50 percent down payment for 60 months. The Explorer 2.3L Limited EcoBoost carries a P1,000,000 discount or zero percent interest with a 20 percent down payment for 60 months. The Bronco Outer Banks with Sasquatch Package is offered with a P1,370,000 discount or zero percent interest under the same financing terms.
Ford Philippines said the offers run throughout March, with additional dealer specific promotions available during the March Madness week. Financing programs are available through partner banks BPI and EastWest Bank, subject to standard approval and dealership conditions.
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