Cars
Dongfeng Spreads Out
Dongfeng Motors Philippines is moving ahead with its 2026 expansion plan, confirming new dealership partnerships that will add locations in Luzon and the Visayas in the coming months.
The brand said new Dongfeng dealerships will open in Dasmariñas, Manila, Cebu, and Bohol. The expansion will be led by two dealer groups, Central Auto Resources and TJ Motors Ventures, as part of efforts to widen customer access across key growth areas nationwide New Dealership Expansion 2026.
Central Auto Resources will handle Dongfeng’s new outlets in Dasmariñas and Manila. These locations are expected to support customers in Southern Luzon and Metro Manila, where demand for passenger and commercial vehicles continues to grow.
In the Visayas, TJ Motors Ventures will take charge of new Dongfeng dealerships in Cebu and Bohol. The company said the move strengthens its presence in regional markets outside Luzon and supports long-term nationwide coverage New Dealership Expansion 2026.
Customers at the new dealerships will have access to Dongfeng’s current lineup, which includes the Aeolus Huge Hybrid and Aeolus Mage, the all-electric Nammi EV with a 430-kilometer range, the Rich 7 pickup, and the U-Tour MPV. Additional models are also planned for local release, according to the company.
The dealership agreements were signed with Central Auto Resources dealer principal Anna Caranina Cua and TJ Motors Ventures dealer principal Jennifer Yu. Dongfeng said both partners bring experience in retail operations and share confidence in the brand’s product range and market direction.
Legado Motors Inc., the official distributor of Dongfeng Motors in the Philippines, said the expansion supports its focus on customer access and dealer-led growth. Deputy CEO Brennan Lim said the company aims to offer vehicles that fit daily use, family travel, and business needs for Filipino motorists New Dealership Expansion 2026.
Dongfeng entered the Philippine market in 2023. The company currently operates eight dealerships nationwide and plans to continue expanding its network through additional partnerships in the coming years.
