Industry News
Strada of Hope
The University of the Philippines Los Baños (UPLB) has received a Mitsubishi Strada Athlete pickup from Mitsubishi Motors Philippines Corporation (MMPC) to support the DUNONG Nutri-Nurture project, part of a joint initiative tackling both learning poverty and child malnutrition in Laguna.
The donation was formalized through a Deed of Donation and Vehicle Turnover Ceremony held at the MMPC plant in Sta. Rosa, Laguna, on September 16, 2025. The event gathered officials from both institutions led by MMPC Chairman Noriaki Hirakata and President and CEO Ritsu Imaeda, along with UPLB Vice Chancellor for Student Affairs Janette Malata-Silva, who represented Chancellor Jose V. Camacho Jr.
The DUNONG Program — short for Department of Education–Laguna–University of the Philippines Los Baños Nurturing Opportunities for the Next Generation Towards Ending Learning Poverty in the Philippines — addresses two crucial issues among children: low reading comprehension and poor nutrition. Through its Nutri-Nurture component, the program combines literacy and feeding interventions to help children learn better and live healthier.
In his remarks, Hirakata underscored MMPC’s long-standing commitment to education and nation-building. “Today’s turnover is a symbol of partnership that brings together the strengths of industry and academia to support the growth of knowledge, innovation, and national progress,” he said.
President Imaeda echoed this sentiment, describing the initiative as part of Mitsubishi’s broader mission to uplift Filipino communities. “At Mitsubishi Motors, our goal goes beyond producing quality vehicles. We aim to be a trusted partner in nation-building — driving change on the road, in schools, and in the lives of Filipinos,” he added.
UPLB’s Malata-Silva expressed gratitude to MMPC for its support, calling the Strada Athlete “a vital tool” that would enable the university’s teams to reach more schools and communities. She said the collaboration demonstrates how corporate social responsibility and academic service can merge to create lasting change.
The Strada Athlete, known for its durability and versatility, will be used to deliver supplies, meals, and materials for DUNONG’s community activities. Project leaders from the Institute of Human Nutrition and Food (IHNF) said the vehicle will greatly expand the program’s reach in the province.
With this partnership, MMPC reaffirms its commitment not only to mobility but also to empowering communities through education and nutrition.
Ford Philippines secured two major segment wins in 2025, with the Ford Everest leading the 4×4 midsize SUV class and the Ford Mustang topping the sports car category, based on data from the Chamber of Automotive Manufacturers of the Philippines.
Ford Everest
The Everest Titanium+ 4×4 claimed the top spot in the 4×4 midsize SUV segment, taking a 40 percent market share in 2025.
Ford positions the Everest as a blend of durability and comfort. The Titanium+ 4×4 variant comes with a terrain management system that offers six drive modes: Normal, Eco, Tow Haul, Slippery, Mud/Ruts, and Sand. Drivers can switch modes through a Drive Mode Selector, while an electronic shifter supports optimized performance across varying road conditions.
Safety and driver-assist technologies are standard across the lineup. These include seven airbags, Adaptive Cruise Control with Stop and Go and Lane Centering, Lane Keeping System with Road Edge Detection, Forward Collision Warning, Evasive Steer Assist, and Reverse Brake Assist.
Ford Philippines said customer feedback played a key role in shaping the latest Everest, which targets buyers who need a vehicle that can handle rough terrain without sacrificing daily comfort.
Ford Mustang
In the sports car segment, the Mustang held the number one position with a 32 percent market share in 2025.
Ford Philippines introduced the seventh-generation Mustang in 2024. The model is available locally in two variants: the 5.0L GT Premium Fastback and the 2.3L EcoBoost Premium Fastback.
Both variants now come with the MagneRide damping system. The setup adjusts suspension performance to balance ride comfort and handling. The Mustang also features Brembo brakes, a quad chrome tip exhaust with active valve functionality, and 19-inch aluminum wheels with distinct designs per variant.
Inside, the sports coupe gets RECARO leather-trimmed sport seats and soft-touch materials. The GT Premium Fastback runs on a 5.0-liter Ti-VCT V8 engine paired with a 10-speed SelectShift automatic transmission. It produces 493 PS and 567 Nm of torque. The EcoBoost Premium Fastback uses a 2.3-liter EcoBoost engine, also mated to a 10-speed SelectShift automatic, delivering 319 PS and 475 Nm of torque.
Pedro Simoes, managing director of Ford Philippines, said the performance of both nameplates reflects strong customer demand in their respective segments.
With the Everest leading among 4×4 midsize SUVs and the Mustang maintaining its hold on the sports car market, Ford Philippines closes 2025 with two category leaders in its lineup.
Toyota Motor Philippines has started work on a new dealership in Antipolo City, adding another service hub for customers east of Metro Manila. The project is being developed with Toyota Taytay, Rizal Inc. and is set to strengthen Toyota’s footprint in one of the country’s fastest growing cities.
The upcoming Toyota Antipolo, Rizal facility will rise along L. Sumulong Memorial Circle in Barangay San Jose. Designed as a full-service dealership, it aims to give local motorists easier access to sales and aftersales support without the long drive into Metro Manila.
Once completed, the dealership will cover a total floor area of 12,160 square meters across three floors and a mezzanine. It will feature a modern showroom that can display up to seven vehicles and a service area with 37 bays. Customers can expect express maintenance, periodic servicing, body and paint work, and general repairs under one roof.
Toyota Motor Philippines president Masando Hashimoto said the Antipolo site has long been part of the company’s hopes for network expansion. He shared that the new dealership will help Toyota serve customers in Rizal with greater convenience as the area continues to grow.
Toyota Antipolo, Rizal president Zellyn Lim Diaz highlighted the local impact of the project. She said the dealership will create jobs during construction and provide long-term employment once operations begin, while also supporting skills development and stable livelihoods for families in the area.
Antipolo City has seen steady growth driven by retail, real estate, tourism, and small businesses. Its close link to Metro Manila through major roads like Marcos Highway and Ortigas Avenue Extension has made mobility support an essential part of daily life. Toyota’s latest expansion places its services closer to motorists who rely on these routes every day.
ACMobility is heading into 2026 to make electric vehicle charging easier, faster, and more reliable for everyday Filipino driving. After a year of steady expansion, Ayala’s mobility arm says its focus remains simple. Build charging solutions that work in real life, not just on paper.
Over the past year, the company doubled down on its “Charge Anywhere, Drive Anywhere” direction. The idea covers every scenario an EV driver might face, from charging safely at home, plugging in at public hubs, calling for mobile charging when there is no station nearby, or managing everything through one app.
At home, ACMobility continues to roll out charger installations through Greenstrum. On the road, its growing network of EV Charging Hubs now stretches across key routes nationwide. For drivers who need power wherever they are, Power-on-Wheels brings charging directly to them. The entire system is tied together by Evro, the group’s e-mobility app partner.
Mobile charging goes city-wide
One of the biggest developments in 2025 was the expansion of Power-on-Wheels, ACMobility’s mobile EV charging service. What started in parts of Makati, Mandaluyong, and Taguig now covers the entire National Capital Region, including Pateros.
The mobile units are equipped with 120kW DC fast chargers that support CCS2 and GB/T plugs, allowing both battery electric vehicles and select plug-in hybrids to charge quickly. In some cases, drivers can gain up to 30 percent charge in as little as 10 minutes.
Power-on-Wheels also added Emergency Charging Assistance. This service supports EVs with very low battery levels by providing on-site charging of up to 20 percent, along with 12-volt battery boosting when needed. Requests can be made through a dedicated hotline, with trained technicians deployed across Metro Manila.
Smarter charging through the app
Charging access also became easier digitally. In 2025, Evro recorded strong growth, adding around 33,000 new registrations and reaching more than 18,000 monthly active users.
The app now features a Station Finder that maps more than 340 Department of Energy registered charging locations nationwide. A MyCharge Planner helps drivers estimate how much charging they need based on their vehicle and target battery level. Payment options have also expanded, with GCash integration and in-app charge vouchers giving users more flexibility.
ACMobility says platform reliability and clearer station visibility will remain priorities as the charging network continues to grow in 2026.
Building the Philippine EV Spine
Beyond the cities, ACMobility continues to push forward with its Philippine EV Spine project. The initiative aims to place charging infrastructure along major routes across Luzon, Visayas, and Mindanao, making long-distance EV travel more practical.
By working with fuel stations, destinations, and transport hubs, the company is gradually filling in charging gaps outside Metro Manila. According to ACMobility, this nationwide approach is key to making EV ownership more realistic for more Filipinos.
“For electric mobility to work at scale, charging has to be reliable wherever drivers go,” said Carla Buencamino, Head of Mobility Infrastructure at ACMobility. She said the company’s 2026 plans continue to focus on reliability, emergency support, and everyday usability for EV drivers across the country.
