BAIC Owners Hit the Road

BAIC Philippines brought vehicle owners together for a group drive to Tagaytay on October 17 as part of an initiative to strengthen ties between its customers and the brand.

The gathering, called “More Than a Car: The BAIC Community,” took place at Nurture Wellness Village, where owners met with company representatives and shared their experiences with their vehicles.

Participants assembled along the South Luzon Expressway before traveling together to Tagaytay. The convoy gave owners an opportunity to connect with fellow motorists who share an interest in the brand.

At the venue, the program allowed participants to exchange stories about their vehicles and get acquainted with the BAIC team. Guests also enjoyed Tai Chi and head massage sessions at the wellness resort.

Among the experiences shared was that of a B40e owner who recalled driving through floodwaters that reached as high as his vehicle’s doors. He told fellow owners that the vehicle had lived up to his expectations based on BAIC’s advertised capabilities.

The gathering also gave company officials an opportunity to interact directly with customers and hear about their ownership experiences.

Among those present were UAAGI Chairman Rommel L. Sytin, BAIC Philippines Brand Head Timothy Sytin, UAAGI Vice President for Aftersales Lito Landicho and BAIC Marketing Director May De Los Santos.

Timothy Sytin thanked participants for their continued support and trust in the brand. He emphasized the importance of the owner community in BAIC’s efforts to build lasting customer relationships.

The event was held under BAIC’s “Drive Big” campaign, which encourages owners to make the most of their vehicles through road trips and shared activities.

BAIC Philippines plans to continue organizing community gatherings that bring customers, dealers and company representatives together.

Distributed locally by UAAGI Auto Group, BAIC offers a range of SUVs and electrified vehicles, including the B30e Dune Hybrid Off-Roader, B40 Pro TrailMaster and B40e Trailmaster rEV.