Brand Power Surge

Ford Philippines has secured a spot in the Top 50 Brands in the Philippines for 2025, further solidifying its place in the hearts of Filipino drivers. Ranked #44 in the prestigious list, the Blue Oval joins just two other automotive brands to receive this recognition, as evaluated by Campaign and research firm Pureprofile.

The study spanned six Southeast Asian markets and assessed brands based on nine key attributes: awareness, purchase intent, quality, recommendation, buying and customer experience, brand touchpoints, innovation, and loyalty.

Pedro Simoes, managing director of Ford Philippines, expressed gratitude:

“This recognition is a testament to the trust and confidence our customers place in the Ford brand. We thank our customers and dealer partners, and we remain inspired to take the Ford experience even further.”

What’s Next for Ford in PH?

Ford’s push forward doesn’t stop here. The company is:

🚗 Kicking off its electrification journey in the latter half of 2025, introducing a new suite of electrified vehicles to the local market.
🏬 Upgrading dealerships through the Ford Signature 2025 design—an immersive, more personalized showroom and service experience.
👨‍🏫 Building a new technical learning center to improve EV-related skills and provide training for dealer sales and service staff.

The brand aims to future-proof its operations while ensuring Filipino drivers enjoy world-class ownership experiences—from test drive to after-sales.