Parts in Motion

Geely Motors Philippines (GMP) has achieved a 95 percent first-time fulfillment rate (FTFR) across its nationwide dealership network, signaling major progress in improving its aftersales operations. The milestone follows a series of system upgrades and a strengthened logistics partnership with SF Philippines, which now oversees the automaker’s nationwide parts deliveries.

According to GMP CEO Sylva Yu, the collaboration reflects Geely’s broader strategy to build a “smarter, more connected ecosystem for mobility” in the Philippines. “We are not just expanding our network; we are investing in logistics, sustainability, and partnerships that enhance the customer experience,” Yu said.

Since teaming up with SF Philippines, Geely’s spare parts system has become more responsive, allowing most dealership requests to be fulfilled on the first attempt. The improved flow of parts from Geely’s central warehouse to its dealerships nationwide has reduced waiting times and improved repair turnaround for customers.

The Geely Spare Parts Center in Cabuyao, Laguna, plays a crucial role in the new logistics setup. The 4,700-square-meter facility supports 12 delivery routes and carries an inventory worth around USD 5 million (about P291 million). Managed under the SF Philippines network, the warehouse handles thousands of components ranging from routine maintenance items to body repair and paint parts, lubricants, accessories, and tools.

The results are most visible at Geely Santa Rosa in Laguna, the brand’s first dealership under direct operations. With stronger parts availability and faster delivery times, the dealership has seen more efficient service turnaround—proof that the new logistics model is working as intended.

As part of the partnership, SF Philippines also integrated Geely vehicles into its own operations, acquiring Okavango Elite, Coolray, and EX5 units for its corporate fleet. These include hybrid and fully electric models, aligning with both companies’ sustainability goals and push for cleaner mobility.

With improved logistics, better stock management, and a growing nationwide network, Geely aims to maintain its aftersales momentum as it continues to strengthen its presence in the Philippine automotive market.