Ford March Madness Deals Return

Ford Philippines has brought back its annual “March Madness” promotion, offering a week of discounts, trade-in support, and service deals for customers across its vehicle lineup and aftersales network. The limited-time campaign runs from March 9 to March 15 at Ford dealerships nationwide.

Ford describes the program as one of its most anticipated retail campaigns of the year. The company says the return of March Madness expands beyond vehicle offers and now includes savings on maintenance services and accessories.

Ryan Lorenzo, Retail Product Marketing and Business Growth Director of Ford Philippines, said the campaign aims to make Ford ownership easier for both new buyers and existing customers. He said the program now includes after-sales offers to improve the ownership experience alongside vehicle promotions.

Customers who reserve a vehicle during the March 9 to 15 promo period can receive discounts of up to P200,000 on select Ranger Sport variants. Ford is also offering a P30,000 trade in subsidy for customers who plan to replace their current vehicle with a new Ford model. An additional P20,000 discount applies to the Everest, Territory Hybrid, and other Ranger variants during the same period.

The promotion also covers service appointments. Customers who schedule a periodic maintenance service during the campaign can receive a 10 percent discount on Ford parts and labor. Genuine Ford accessories are also offered with a 10 percent discount.

Ford added a raffle incentive for service customers. Those who spend at least P10,000 on parts or services during the promo period can join a draw for service vouchers worth up to P10,000 or a Ford dashcam.

Beyond the one week campaign, Ford continues its month long offers across several models. The Ranger Sport 4×2 comes with an all in deal starting at P59,000, while the Ranger XLS is available with a P99,000 all in financing package.

SUV buyers also receive financing options for the Territory Hybrid Titanium X with a P99,000 all in offer. The Everest Trend is available with a P79,000 all in package, while Everest Titanium 4×2 and 4×4 variants carry P99,000 all in financing deals.

Ford also introduced a new service bundle for Everest owners called the 5 Star Care Package. The package includes a five year scheduled service plan, five year warranty, and five year emergency roadside assistance. Ford estimates the benefits represent around P50,000 in savings. Buyers who select the package can receive a P60,000 discount on the Everest Titanium 4×4 or a P45,000 discount depending on variant availability.

The brand’s premium models also receive promotional offers. The Mustang Mach E electric SUV is available with a P500,000 discount or zero percent interest with a 50 percent down payment for 60 months. The Explorer 2.3L Limited EcoBoost carries a P1,000,000 discount or zero percent interest with a 20 percent down payment for 60 months. The Bronco Outer Banks with Sasquatch Package is offered with a P1,370,000 discount or zero percent interest under the same financing terms.

Ford Philippines said the offers run throughout March, with additional dealer specific promotions available during the March Madness week. Financing programs are available through partner banks BPI and EastWest Bank, subject to standard approval and dealership conditions.