Shocking Entry

Dongfeng Motors PH introduces E70 Pro EV sedan, aims to disrupt ride-hailing sector

Dongfeng Motors Philippines has officially launched the E70 Pro, its first fully electric sedan, marking its entry into the EV game with a strong focus on public and ride-hailing transport.

The E70 Pro was unveiled on July 15 at Dongfeng Motors Ortigas, with executives from Legado Motors Inc.—Dongfeng’s local distributor—leading the event. Present were President and CEO Wilbert Lim, Deputy CEO Brennan Lim, CFO Regina Singson Lim, and VP for Sales and Operations Giovanni Frias. Also in attendance were TaxiKo General Manager Nigel Singson Lim and other key stakeholders.

In his speech, Brennan Lim said the E70 Pro is more than just a new car—it represents a shift toward smarter, greener transportation. “We are opening the doors to a smarter, greener, and more sustainable way of moving forward,” he said.

The E70 Pro boasts a 420-kilometer range on a single charge and has already gained recognition abroad as a trusted electric taxi in China and South America. With its spacious cabin, smooth ride, and tested safety features—including passing fire, immersion, and heat dissipation tests—it’s designed to meet the daily demands of drivers and fleet operators.

For those concerned about cost, the E70 Pro offers a compelling case. Dongfeng claims a driver can save up to ₱47 per 6–7 km of driving—equating to over ₱780,000 in fuel savings over 100,000 km. Maintenance costs are also low, with only ₱35,000 estimated over five years. Priced at ₱1,198,000, the E70 Pro aims to make EV ownership more affordable.

A key highlight at the launch was the introduction of TaxiKo EV—a ride-hailing platform based on the E70 Pro. Its sleek design, silent motor, and roomy interior drew attention from transport operators and potential fleet buyers.

The strong response was immediate. Sixty-five reservations were made during the event, with some units delivered the same day—an early sign that the E70 Pro could become a top choice in the local ride-hailing scene.

Dongfeng’s move reflects the growing shift toward electric mobility in the country, with the E70 Pro potentially leading the charge in both private and public transport sectors.

For reservations or test drives, visit www.dongfengmotorph.com or drop by any Dongfeng dealership.