BMW Brings Electric Thrill and Luxe Power to Rockwell

BMW is showcasing two of its most standout vehicles at the Power Plant Mall this weekend, offering mallgoers a closer look at the brand’s premium lineup and new electric direction.

Running from July 11 to 13, the “Joy in Motion” event transforms the South Court of Power Plant Mall in Rockwell, Makati, into a pop-up BMW showroom. On display are the fully electric BMW i5 eDrive40 and the seven-seater X7 xDrive40d, both reflecting the brand’s blend of innovation, performance, and luxury.

The i5 eDrive40 represents the latest in BMW’s electric push. It maintains the brand’s reputation for precise handling and strong performance, now delivered through an all-electric drivetrain. With no tailpipe and a whisper-quiet ride, the i5 offers a new kind of driving experience—one that combines sustainability with signature BMW driving dynamics.

Beside it stands the X7 xDrive40d Pure Excellence. This full-size luxury SUV caters to those looking for space, refinement, and power in a single package. Its expansive cabin, high-end finish, and quiet diesel performance aim to deliver comfort on par with first-class travel.

Visitors to the event can also explore BMW’s “Retail.Next” showroom concept, a redesigned space focused on personalized customer experiences rather than traditional sales counters.

To make the experience even more tempting, BMW is offering exclusive deals. Buyers can avail of up to ₱2.5 million in discounts or opt for a zero-interest, four-year financing plan with only 30% down payment.

“This is a great opportunity for people to see what BMW has to offer, especially those curious about electric driving or interested in luxury family cars,” said Spencer Yu, President of SMC Asia Car Distributors Corp., the official importer and distributor of BMW vehicles in the Philippines. “And with these offers, we’re making ownership a little easier for those ready to take that step.”

While the event is centered at Rockwell, the promotions extend to BMW dealerships nationwide, including Autoallee BMW in Quezon City, RSA Motors Greenhills and Libis, Pampanga Premier Cars BMW, and Visayas Motor Works in Cebu.