Chasing the Spotlight Worldwide

OMODA & JAECOO closed 2025 with momentum that few young auto brands can match. In less than three years, the brand expanded into 64 markets across Asia, Europe, Africa, and Latin America, with cumulative global sales passing 800,000 units. Growth came even as several global markets slowed, placing OMODA and JAECOO among the fastest-growing automotive brands worldwide.

Europe stood out as a key battleground. The brand posted strong market share gains in countries such as the UK and Italy, while electrified models powered much of the growth. Hybrid and electric vehicles equipped with the SHS Super Hybrid System became a major driver, supporting the company’s push in the new energy segment.

Recognition followed sales. Across multiple regions, OMODA and JAECOO picked up awards that covered brand strength, product performance, and powertrain technology. In the UK, JAECOO was named Carwow Brand of the Year 2026, while the JAECOO 7 and OMODA 5 earned model-level honors. In Spain, the SHS Super Hybrid System received Autobild’s Technology of the Year award.

Southeast Asia delivered both trophies and traction. In Thailand, the JAECOO J5 EV and J7 SHS-P won Car of the Year and Best PHEV SUV titles. Malaysia saw the J7 and J8 secure multiple awards, while in Indonesia, the J8 SHS set a Guinness World Record after completing a real-world driving range test of 1,660 kilometers.

Latin America added to the tally. The OMODA C5 and JAECOO 5 were named Most Recommended Vehicle of the Year by Autocosmos Chile, while Brazil recognized the J7 SHS as Mid-size Hybrid of the Year. Taken together, the awards formed a wide-ranging validation across regions, segments, and technologies.

High-profile appearances also boosted global visibility. At IAA Mobility in Germany, OMODA and JAECOO showcased their SHS technology lineup and flagship models, drawing attention for performance, efficiency, range, and safety. The brand followed this with dynamic demonstrations at the Goodwood Festival of Speed, strengthening its presence among European performance and premium car audiences.

Outside traditional auto shows, the brand leaned into pop culture and lifestyle partnerships. A global collaboration with Jurassic World linked the vehicles’ rugged positioning with adventure themes from the film franchise. Fashion and entertainment events followed in Spain, Brazil, the UK, Italy, South Africa, and Vietnam, allowing the brand to connect with younger audiences through music festivals, fashion weeks, and major cultural gatherings.

Behind the brand’s expansion sits its parent company, Chery Group, which ranked 233rd on the 2025 Fortune Global 500 list. By mid-2025, Chery had exported more than five million vehicles worldwide, underlining the scale supporting OMODA and JAECOO’s international push.

OMODA continues to position itself as a crossover-focused brand, while JAECOO targets the premium off-road and SUV space. Both tracks feed into the company’s broader goal in electrification, with SHS hybrid and electric systems anchoring future plans. Beyond vehicles, the group has also expanded into intelligent technologies, including a service robot developed with the AiMOGA team that debuted in public service use at the Asian Youth Para Games.

By the end of 2025, OMODA and JAECOO had turned rapid expansion into recognition across markets, shows, and award stages. The brand now moves forward with a larger global footprint and growing credibility in electrified mobility.