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Green Light for the Future

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A brightly colored Green GSM electric taxi, a VinFast Nerio EV, is parked at a launch event in Quezon City. The car features a sleek cyan body with black rims and the Green GSM hotline visibly printed on the door. A driver sits inside while another e-taxi is seen beside it.

Green GSM, the Philippines’ first all-electric taxi brand, officially hit the road with a high-profile launch at Quezon Memorial Circle, Quezon City.

GSM (Green and Smart Mobility) formally introduced its flagship e-taxi service to the country on June 10, marking the company’s fourth international venture after Vietnam, Laos, and Indonesia.

Attended by key figures from government and diplomatic circles—including DTI Secretary Ma. Cristina Roque, DOTr Secretary Vivencio Dizon, and Vietnam’s Ambassador Lai Thai Binh—the event gathered nearly 100 strategic partners from sectors like transport, energy, banking, and technology.

A fleet of Green GSM electric taxis lines up at Quezon Memorial Circle, with cyan-colored VinFast Nerio EVs ready for launch under lush green trees. The RIDENETWORK watermark is placed at the lower right corner of the image.

Green GSM begins operations in 10 cities across Metro Manila using a dedicated fleet of VinFast Nerio Green electric vehicles. With their striking cyan color—a blend of green for sustainability and blue for innovation—the EV taxis promise a smoother, quieter ride with zero emissions.

A striking lineup of Green GSM electric taxis encircles the Quezon Memorial Shrine at Quezon Memorial Circle. The fleet of bright cyan VinFast Nerio EVs stands in contrast to the cloudy sky and national monument. The RIDENETWORK watermark is visible on the pavement.

“Our goal is not just to enter a new market, but to lead the shift from traditional mobility to an electric future,” said Nguyễn Văn Thanh, Global CEO of GSM.

A Green GSM driver smiles from the driver’s seat of a VinFast Nerio EV taxi at the launch event in Quezon City. Behind him, other drivers give a thumbs-up from their electric taxis, all in the brand’s signature cyan color. The RIDENETWORK watermark appears on the lower right corner.

The service emphasizes passenger safety and service quality through its “Secure to Safe” (S2S) platform, which includes real-time monitoring, AI-powered operations, and a strong focus on vulnerable passengers like women, children, and the elderly.

Drivers are professionally trained, and fares are transparent, displayed both on the Green GSM app and in-car meters. The app is now available on the App Store and Google Play. Commuters can also call the hotline (02-7777-8080), hail units on the street, or ride from public pick-up points.

Rows of brand-new Green GSM VinFast Nerio EV taxis are lined up in perfect formation at the launch venue in Quezon City. The taxis, in their iconic cyan color with "TAXI" signs and visible hotline decals, stretch deep into the background. The RIDENETWORK watermark is placed at the bottom right.

To promote the launch, Green GSM is offering 500 Green Points (worth PHP 500) for first-time users, applicable to their first seven rides. The promo runs until August 31, 2025.

Founded in 2023 in Vietnam, GSM aims to transform mobility standards across Southeast Asia with the mantra: Greener. Smarter. More Civilized.

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Road Ready This Holy Week

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Hariphil Asia Resources Inc. will deploy roadside assistance stations across key Luzon routes for the Holy Week rush, offering support to Chevrolet owners during one of the busiest travel periods of the year.

Two Chevrolet Captiva SUVs, one in black and one in white, displayed on a scenic mountain road at sunset with the text "Captivate Your Drive" and the BPI partner logo.

The company confirmed the rollout of its Chevrolet Road Care Program on April 2, 4, and 5, 2026. Service hours run from 8:00 AM to 5:00 PM. A total of 11 dealerships will take part, with teams positioned along major highways and travel corridors.

The program covers minor repairs, basic adjustments, maintenance checks, and emergency roadside assistance. Chevrolet said the setup allows motorists to address issues early and avoid delays during long drives.

Stations are divided across North Luzon, Metro Manila, and South Luzon. Locations include Ilocos Norte, Isabela, Dagupan, Baguio, Pampanga, Commonwealth, Makati, Alabang, Cainta, Las Piñas, and Camarines Sur. Each site operates on specific dates within the program window.

The assistance is free for Chevrolet owners. The company said the goal is to keep vehicles in safe running condition during peak travel days when highways see heavier traffic.

HARI President and CEO Maria Fe Perez-Agudo said the initiative focuses on customer safety during long-distance trips. She added that the company will provide timely service and support along key routes.

Chevrolet advised owners to stop by any Road Care station before or during their trip to check their vehicles and address any concerns before they worsen.

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Deals

Ford March Madness Deals Return

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A white Ford Everest drives through shallow water with trees and mountains in the background.

Ford Philippines has brought back its annual “March Madness” promotion, offering a week of discounts, trade-in support, and service deals for customers across its vehicle lineup and aftersales network. The limited-time campaign runs from March 9 to March 15 at Ford dealerships nationwide.

Ford describes the program as one of its most anticipated retail campaigns of the year. The company says the return of March Madness expands beyond vehicle offers and now includes savings on maintenance services and accessories.

Ryan Lorenzo, Retail Product Marketing and Business Growth Director of Ford Philippines, said the campaign aims to make Ford ownership easier for both new buyers and existing customers. He said the program now includes after-sales offers to improve the ownership experience alongside vehicle promotions.

Customers who reserve a vehicle during the March 9 to 15 promo period can receive discounts of up to P200,000 on select Ranger Sport variants. Ford is also offering a P30,000 trade in subsidy for customers who plan to replace their current vehicle with a new Ford model. An additional P20,000 discount applies to the Everest, Territory Hybrid, and other Ranger variants during the same period.

The promotion also covers service appointments. Customers who schedule a periodic maintenance service during the campaign can receive a 10 percent discount on Ford parts and labor. Genuine Ford accessories are also offered with a 10 percent discount.

Ford added a raffle incentive for service customers. Those who spend at least P10,000 on parts or services during the promo period can join a draw for service vouchers worth up to P10,000 or a Ford dashcam.

Beyond the one week campaign, Ford continues its month long offers across several models. The Ranger Sport 4×2 comes with an all in deal starting at P59,000, while the Ranger XLS is available with a P99,000 all in financing package.

SUV buyers also receive financing options for the Territory Hybrid Titanium X with a P99,000 all in offer. The Everest Trend is available with a P79,000 all in package, while Everest Titanium 4×2 and 4×4 variants carry P99,000 all in financing deals.

Ford also introduced a new service bundle for Everest owners called the 5 Star Care Package. The package includes a five year scheduled service plan, five year warranty, and five year emergency roadside assistance. Ford estimates the benefits represent around P50,000 in savings. Buyers who select the package can receive a P60,000 discount on the Everest Titanium 4×4 or a P45,000 discount depending on variant availability.

The brand’s premium models also receive promotional offers. The Mustang Mach E electric SUV is available with a P500,000 discount or zero percent interest with a 50 percent down payment for 60 months. The Explorer 2.3L Limited EcoBoost carries a P1,000,000 discount or zero percent interest with a 20 percent down payment for 60 months. The Bronco Outer Banks with Sasquatch Package is offered with a P1,370,000 discount or zero percent interest under the same financing terms.

Ford Philippines said the offers run throughout March, with additional dealer specific promotions available during the March Madness week. Financing programs are available through partner banks BPI and EastWest Bank, subject to standard approval and dealership conditions.

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EV

Shock Charge

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Ford Mustang Mach-E tops JD Power EV ownership study in the US

The Ford Mustang Mach‑E has earned the highest owner satisfaction score in the 2026 U.S. Electric Vehicle Experience Ownership Study conducted by J.D. Power.

In the latest EVX Ownership Study, the Mustang Mach-E posted a score of 760 out of 1,000. The figure placed it ahead of other battery electric vehicles in the U.S. market, including the Hyundai IONIQ 6, which scored 748, and the Kia EV9, which received 745.

Blue Ford Mustang Mach-E driving along a scenic lakeside mountain road under clear skies.
The all-electric Ford Mustang Mach-E shows off its sleek design and zero-emission power on a scenic drive.

The study gathers feedback from EV owners after their first year of use. It looks at day to day driving experience, range accuracy, charging convenience, cost of ownership, vehicle quality and reliability, and the level of guidance customers receive when transitioning to electric mobility.

A bright blue Ford Mustang Mach-E electric SUV on display at an outdoor mall event, with its hood open to reveal the front trunk, and both front doors open for viewing.
The all-electric Ford Mustang Mach-E steals the spotlight during its Philippine mall tour, giving visitors a close-up look at its front trunk and modern design.

Results show that satisfaction is not based on specifications alone. Owners rate their vehicles on how well they fit into daily routines, how simple charging is, and how confident they feel behind the wheel.

Pedro Simoes, President and Managing Director of Ford Philippines, said the recognition reflects how owners experience the vehicle in real conditions. He added that the Mustang Mach-E represents Ford’s effort to deliver an electric vehicle that remains engaging to drive while offering practical usability and strong customer support.

The Mustang Mach-E is Ford’s all electric SUV that carries the performance character associated with the Mustang nameplate. It delivers quick acceleration, a spacious cabin layout, and a digital interface designed for everyday use. The model combines performance styling with SUV practicality.

The EVX study also highlights a broader trend. As electric vehicle adoption grows, customer experience plays a bigger role in ownership satisfaction. Ease of charging, clarity of information, and overall reliability now influence purchase decisions as much as power and range figures.

Ford said the ranking supports its global electrification push and reinforces its focus on building EVs that integrate smoothly into modern lifestyles. For markets like the Philippines, where interest in electric mobility continues to rise, such global recognition strengthens the brand’s position in the growing EV segment.

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