Toyota Rocks With Ben&Ben

Toyota Motor Philippines is bringing music, new models, test drives and brand displays to the 2026 Philippine International Motor Show as Ben&Ben performs live at the Toyota booth on 5 June.

The 10th PIMS will run from 4 to 7 June 2026 at the World Trade Center Metro Manila. Toyota said the nine-piece band, which serves as its Toyota Choice ambassadors, will perform from 6 p.m. to 7 p.m. on the second day of the show.

The brand’s booth this year will carry the Toyota Choice campaign, which focuses on giving customers more options based on their lifestyle, needs and daily mobility requirements. Toyota said visitors will be able to see upcoming models, learn more about its ownership programs and join public test drives.

The test drive activity will allow guests to experience Toyota’s fuel-efficient internal combustion engine models, practical hybrid electric vehicles and battery electric vehicles. The brand will also showcase the bZ4X BEV, RAV LTD HEV and Toyota Tamaraw GL Dropside, which appear with Ben&Ben in the campaign visuals.

Ben&Ben said Toyota has been part of the group’s journey since its early years.

“Toyota has been a core part of our story ever since the beginning of our band. Our first band car was a Toyota borrowed from the twins’ family, at pinagkasya namin kaming lahat doon kasama lahat ng mga gamit namin,“ shared Ben&Ben.

“A few years later, nagsimula ang partnership with Toyota at nagkaroon kami ng dalawang van! Nagkasya na kami nang hindi nagsisiksikan. Dumami na rin kasi ang mga gamit namin sa pagtugtog. Nine years of countless shows and travels later, we’re happy to still be choosing Toyota. Sa lahat ng biniyahe namin, at mga ala-alang nakapaloob rito, Toyota ang sakay namin.” added the nine-piece Filipino band.

Toyota said its partnership with Ben&Ben is built around shared values such as trust, connection, versatility and innovation. The company said the band helps make the Toyota Choice campaign more relatable to younger audiences and gives the brand a more human voice.

Aside from the main Toyota display, visitors can also check T-OPT, Toyota’s affordable auto parts brand. Toyota said the display will show parts options backed by the company and designed to support customers after purchase.

The Gazoo Racing booth will also be at the show. Guests can buy GR merchandise and view a modified GR Supra and GR Corolla.

“The Philippine International Motor Show has always been a great platform for Toyota to showcase our latest and future offerings of Toyota. We invite everyone to come to Toyota’s PIMS 2026 booth to see our upcoming models up close, test drive our latest vehicle lineup, and enjoy with their families and friends while watching our Toyota Choice Ambassadors, Ben&Ben, perform their songs,” said TMP First Vice President of Vehicle Sales Operations Elijah Marcial.

“Toyota is dedicated to ensuring our customers’ choice leads to a smooth ownership experience, and one that gives them a dedicated peace of mind. We hope that with Toyota’s PIMS 2026 booth, guests will be able to have the power of choice to choose what is best for their mobility needs.” she adds.

Toyota said the booth will combine live music, vehicle displays, test drives, ownership support and Toyota-backed services for PIMS visitors.