Cars
MCPURA Mania
Maserati unveils MCPURA supercar at Goodwood Festival
Maserati has officially launched its latest supercar, the MCPURA, at the 2025 Goodwood Festival of Speed. The car, which comes in both coupé and convertible (Cielo) variants, represents the evolution of the MC20 and continues Maserati’s focus on high performance and Italian craftsmanship.
The MCPURA retains the 630-horsepower V6 Nettuno engine, built in-house in Modena, and features a carbon-fiber monocoque that keeps the vehicle under 1,500 kg. With a power-to-weight ratio of 2.33 kg/CV, it delivers one of the best performances in its class.
Key features include “Butterfly” doors and, in the Cielo version, a PDLC glass roof that can go from opaque to transparent in just one second. Both variants are produced entirely in Maserati’s Modena facility, including assembly and custom paintwork via the brand’s Fuoriserie program.
A standout detail at the Goodwood launch was the MCPURA’s Ai Aqua Rainbow finish—matte on the coupé, gloss on the convertible—featuring magenta and blue mica accents and laser-etched Alcantara seats with iridescent backing.
The vehicle’s name, MCPURA, plays off Einstein’s energy formula and aims to position the car as a symbol of pure energy, elegance, and performance. Maserati COO Santo Ficili emphasized the brand’s return to form: “With MCPURA, Maserati is once again regaining its rightful place: at the top and in its stomping ground.”
The MCPURA joins Maserati’s growing performance lineup, which includes the MC20, GranTurismo, Grecale, and all-electric Folgore models.
