Industry News
Northbound Luxe
Lexus is preparing to add a second major showroom and service hub in Metro Manila, with a new Lexus Quezon City Gallery now officially under construction on Sgt. Esguerra Street.
City officials and Lexus executives joined the groundbreaking ceremony this week, led by Quezon City Mayor Joy Belmonte. She said the city continues to streamline and automate business processes to attract more entrepreneurs, which she linked to more opportunities and jobs for residents.
For Lexus Philippines, the Quezon City site is positioned as its first dealer network expansion beyond its existing base in Bonifacio Global City. Lexus recently moved to a larger facility in BGC to accommodate more customers and to deliver its signature Omotenashi-style hospitality, but the brand said the time is right to widen its reach.
Chairman Alfred Ty said Lexus has grown from 172 units sold in 2009 to more than 2,000 units annually today. He added that more than 12,000 Lexus vehicles are now on Philippine roads, which supports the decision to expand.
Ty also pointed to demand in Quezon City, saying more than 2,000 Lexus customers already reside in the city. He said the new location will allow Lexus to serve buyers and owners with greater convenience while extending the Lexus experience to a wider audience.
The planned facility is set to span 12,700 square meters across four floors with a mezzanine. Lexus said it will offer a full range of aftersales services, including Lexus One, periodic maintenance, general services, and body and paint work.
Design details were also shared during the announcement. Lexus said the building will feature sharp, tapered surfaces and clean linear geometries, paired with a curated mix of materials and textures that highlight both local artistry and Japanese craftsmanship.
Lexus Quezon City Gallery is a joint venture between Toyota Motor Philippines and the Oben Group. The Oben Group operates Toyota dealerships in Balintawak, North EDSA, Otis, Marilao, and San Jose del Monte.
The Lexus Quezon City Gallery is tentatively set to open in 2027.
The Manila auto scene steps into a new phase as Manila International Auto Show 2026 opened today at the World Trade Center Metro Manila and Philippine Trade Training Center, drawing industry leaders, officials, and car brands under one roof.
Organized by Worldbex Services International, the show carries the theme “Powering Mobility.” It highlights new energy vehicles, EV infrastructure, and transport solutions as the industry shifts toward electrification and smarter mobility systems.
The opening ceremony gathered key figures from government and business. Among those present were Joseph L. Ang, Dexter Lloyd Cuajotor, Augustus “Joe” D. Ferreria, Imelda “Emi” Calixto-Rubiano, Markus V. Lacanilao, and Ceferino “Perry” S. Rodolfo representing Department of Trade and Industry.
Ang said the event continues to support the industry’s growth despite ongoing challenges, with a strong focus on innovation and collaboration. The program also highlights commercial mobility and sustainable transport solutions as demand shifts.
More than 500 vehicles are on display across 25 car brands, covering a wide range from internal combustion models to hybrids and full electric vehicles. Visitors can expect product launches, test drives, and interactive exhibits throughout the venue.
Now on its 21st year, MIAS remains one of the country’s largest automotive gatherings. The show runs until April 12, with tickets available online and on-site.
Ford Philippines secured two major segment wins in 2025, with the Ford Everest leading the 4×4 midsize SUV class and the Ford Mustang topping the sports car category, based on data from the Chamber of Automotive Manufacturers of the Philippines.
Ford Everest
The Everest Titanium+ 4×4 claimed the top spot in the 4×4 midsize SUV segment, taking a 40 percent market share in 2025.
Ford positions the Everest as a blend of durability and comfort. The Titanium+ 4×4 variant comes with a terrain management system that offers six drive modes: Normal, Eco, Tow Haul, Slippery, Mud/Ruts, and Sand. Drivers can switch modes through a Drive Mode Selector, while an electronic shifter supports optimized performance across varying road conditions.
Safety and driver-assist technologies are standard across the lineup. These include seven airbags, Adaptive Cruise Control with Stop and Go and Lane Centering, Lane Keeping System with Road Edge Detection, Forward Collision Warning, Evasive Steer Assist, and Reverse Brake Assist.
Ford Philippines said customer feedback played a key role in shaping the latest Everest, which targets buyers who need a vehicle that can handle rough terrain without sacrificing daily comfort.
Ford Mustang
In the sports car segment, the Mustang held the number one position with a 32 percent market share in 2025.
Ford Philippines introduced the seventh-generation Mustang in 2024. The model is available locally in two variants: the 5.0L GT Premium Fastback and the 2.3L EcoBoost Premium Fastback.
Both variants now come with the MagneRide damping system. The setup adjusts suspension performance to balance ride comfort and handling. The Mustang also features Brembo brakes, a quad chrome tip exhaust with active valve functionality, and 19-inch aluminum wheels with distinct designs per variant.
Inside, the sports coupe gets RECARO leather-trimmed sport seats and soft-touch materials. The GT Premium Fastback runs on a 5.0-liter Ti-VCT V8 engine paired with a 10-speed SelectShift automatic transmission. It produces 493 PS and 567 Nm of torque. The EcoBoost Premium Fastback uses a 2.3-liter EcoBoost engine, also mated to a 10-speed SelectShift automatic, delivering 319 PS and 475 Nm of torque.
Pedro Simoes, managing director of Ford Philippines, said the performance of both nameplates reflects strong customer demand in their respective segments.
With the Everest leading among 4×4 midsize SUVs and the Mustang maintaining its hold on the sports car market, Ford Philippines closes 2025 with two category leaders in its lineup.
Toyota Motor Philippines has started work on a new dealership in Antipolo City, adding another service hub for customers east of Metro Manila. The project is being developed with Toyota Taytay, Rizal Inc. and is set to strengthen Toyota’s footprint in one of the country’s fastest growing cities.
The upcoming Toyota Antipolo, Rizal facility will rise along L. Sumulong Memorial Circle in Barangay San Jose. Designed as a full-service dealership, it aims to give local motorists easier access to sales and aftersales support without the long drive into Metro Manila.
Once completed, the dealership will cover a total floor area of 12,160 square meters across three floors and a mezzanine. It will feature a modern showroom that can display up to seven vehicles and a service area with 37 bays. Customers can expect express maintenance, periodic servicing, body and paint work, and general repairs under one roof.
Toyota Motor Philippines president Masando Hashimoto said the Antipolo site has long been part of the company’s hopes for network expansion. He shared that the new dealership will help Toyota serve customers in Rizal with greater convenience as the area continues to grow.
Toyota Antipolo, Rizal president Zellyn Lim Diaz highlighted the local impact of the project. She said the dealership will create jobs during construction and provide long-term employment once operations begin, while also supporting skills development and stable livelihoods for families in the area.
Antipolo City has seen steady growth driven by retail, real estate, tourism, and small businesses. Its close link to Metro Manila through major roads like Marcos Highway and Ortigas Avenue Extension has made mobility support an essential part of daily life. Toyota’s latest expansion places its services closer to motorists who rely on these routes every day.
