Timeless Drive

Hongqi Philippines has named actress and former Binibining Pilipinas International Alice Dixson as its newest brand ambassador, aligning her timeless charm with the marque’s vision of refined innovation.

With over three decades in the entertainment industry, Dixson embodies the elegance and individuality Hongqi stands for. The luxury brand, led by the creative direction of Giles Taylor—formerly of Rolls-Royce—has built its reputation on blending heritage with modern design.

Dixson said she was drawn to Hongqi’s philosophy, “I Decide What Drives Me,” which celebrates passion and individuality. “For me, what drives me is my passion and courage, and that’s why I drive Hongqi,” she shared.

She also highlighted the brand’s balance of performance, comfort, safety, and sustainability. Dixson, who has been considering a shift to electric mobility, said Hongqi was already on her shortlist for its premium EVs. “I’m proud to represent a brand that champions sustainable and environmentally responsible mobility,” she added.

Hongqi PH President Rashid Delgado said Dixson’s elegance and adventurous spirit make her the perfect ambassador as the brand ushers in a new era in the Philippines.

The partnership debuts alongside the launch of Hongqi’s latest all-electric models, the E-H7 and E-HS7, featured in a new campaign video now live on Hongqi’s official Facebook and Instagram pages.

Luxury car enthusiasts can experience Hongqi’s lineup at its showrooms in BGC, Alabang, Manila Bay, and Quezon City.