Chevy Climbs North

Hariphil Asia Resources, Inc. has expanded Chevrolet’s Northern Luzon network with the opening of Chevrolet Baguio as a full 3S-certified dealership under Laus Auto Group.

The dealership now provides Sales, Service and Spare Parts operations for customers in Baguio, Benguet and nearby provinces. It is located at 125 Marcos Highway, Barangay Poblacion, Tuba, Benguet.

Chevrolet Baguio features a showroom that can accommodate up to four display vehicles. Its aftersales facility has three service bays for routine maintenance and repair work. The dealership operates from Monday to Friday, 8:30 a.m. to 5:30 p.m., and on Saturdays from 8:30 a.m. to 5 p.m.

The inauguration was led by Maria Fe Perez-Agudo, vice chairman, president and chief executive officer of HARI. She was joined by Laus Group of Companies president Paul Tristan A. Laus, vice president and executive director Carisa A. Laus, executive vice president and group chief operating officer Alfie M. Adriano, Laus Auto Group managing director Froilan G. Dytiangquin, and Chevrolet Laus Auto Group operations group head Shiela D. Salita.

Also present were Baguio City Mayor Benjamin B. Magalong, Atty. George S. Fukai III as representative of the mayor of Tuba, Benguet, Land Transportation Office Assistant Secretary Markus V. Lacanilao, LTO representatives, and General Motors Southeast Asia sales operations general manager Anatolio Enderez.

Perez-Agudo said the opening strengthens Chevrolet’s presence in Northern Luzon while supporting a more accessible and customer-focused ownership experience in the region.

“This expansion reflects our continued commitment to operational excellence, service reliability, and building long-term customer confidence through a stronger and more responsive dealership network,” Perez-Agudo said.

Customers may visit Chevrolet Baguio to view the latest Chevrolet lineup, book service appointments, and access genuine Chevrolet parts and aftersales support.