Kia Shifts Into High Gear

Kia Philippines is claiming the title of fastest-growing brand among the country’s top 10 automakers, thanks to a strong first-half performance in 2025. Data from the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) shows Kia sold 4,195 units from January to June, up 71% from the same period last year.

The brand, under ACMobility of the Ayala Group, credits the growth to a balanced mix of popular models, nationwide presence, and a push toward electrification. “This milestone proves that Kia remains a strong force in the local market,” said Jay Lopez, Kia Philippines’ Managing Director. “We’re shaping the future of mobility for the Filipino driver—reliable, exciting, and innovative.”

Leading Kia’s sales chart is the Sonet, its fuel-efficient subcompact SUV, which moved over 3,171 units. Marking its first anniversary in the Philippines last June, the Sonet gathered more than 60 owners for a celebratory convoy. The Sorento posted triple-digit growth, driven by demand for hybrid models. Kia also offers the Carnival hybrid and fully electric EV6 and EV9, broadening its appeal to different lifestyles.

Lopez said Kia’s momentum reflects the brand’s ability to connect with a new generation of drivers who want innovation paired with practicality. This growth is tied to “The Kia Movement,” a vision for progressive, sustainable, and customer-focused mobility.

ACMobility’s support—through EV infrastructure, brand-building, and digital platforms—has helped expand Kia’s reach. The company now operates 40 dealerships nationwide.

Kia says it will carry this momentum into the second half of 2025, focusing on electrification and customer-driven innovation.